Phoebe Philo Sets Sights on Tripling Revenue with Aggressive Wholesale and Retail Expansion

Phoebe Philo is starting to take flight. The niche brand founded by one of the cult creatives of contemporary luxury after her time at Celine, expects to triple turnover in 2025 to 32 million pounds ($43.2 million), after raising sales to 11.2 million pounds ($15 million) in 2024, according to accounts filed with the British commercial register.

In the year ended December 31st, 2024, the company increased sales to 11.2 million pounds, compared to 5.2 million pounds ($7 million) in 2023. Gross profit stood at 5.7 million pounds ($7.7 million), compared with 116,264 pounds ($157,249) the previous year. The company, incorporated in the United Kingdom, has included in its documentation an unusual fact in this type of presentation, the projection of its business for 2025.

Growth coexists with losses typical of an initial stage. Negative operating profit widened to 23.5 million pounds ($31.7 million) from 21.6 million pounds ($29.2 million) in 2023, and loss before and after tax reached 24.38 million pounds ($32.9 million), up from 21.77 million pounds ($29.4 million) in the previous year.

Phoebe Philo returns to the scene with a niche project with a global vocation

Behind those figures is the profile of its founder. Phoebe Philo was creative director of Chloé between 2001 and 2006 and led Celine between 2008 and 2017, a house owned by the LVMH hólding. At that stage, she drove the success of a modern, functional and aspirational minimalism, with pieces and accessories that set the tone for a decade and consolidated a loyal community.

That status as a cult designer explains part of the interest surrounding the brand, which debuted with a discreet approach, outside the traditional calendar and with a controlled launch rhythm. When she announced her return with her own signature, in 2021, she did so with financial backing from LVMH through a minority stake, while maintaining creative and management independence.

Commercially, 2024 marked a turning point. The company launched its e-commerce platform and accelerated the development of the wholesale channel with agreements with major retailers in strategic locations. In November 2024, it opened its first shop-in-shop in London, in Dover Street Market, as the first physical step in a selective strategy.

The rollout continued in 2025 with a 540-square-feet space on the second floor of Galeries Lafayette Haussmann in Paris, its first physical location in France. The company also reinforced its expansion in Asia-Pacific from the end of 2024 and extended it through 2025, with the start of physical wholesale in China from September, highlighting early traction among distributors and high-net-worth clientele.