Givenchy Appoints Former Pronovias CEO Amandine Ohayon as New Chief Executive

LVMH is reorganizing the top management of two of its historic brands. The maison Givenchy will appoint Amandine Ohayon as new CEO as of January 9th, 2026. The appointment also comes along with a new internal readjustment within the group. Alessandro Valenti will leave the executive management of the house and join Christian Dior Couture as deputy CEO, responsible for commercial activities, effective January 12th.

Ohayon will report to Pietro Beccari, who since January 1st assumed the chairmanship and executive management of LVMH Fashion Group without leaving his position as head of Louis Vuitton. The holding company includes, among other brands, Fendi, Celine, Loewe, Kenzo, Marc Jacobs, Pucci and Patou.

Through a statement sent Wednesday, Beccari described Ohayon’s arrival as a lever for the maison’s next stage. “With her unique ability to collaborate with the most creative talents, along with her inclusive leadership and retail expertise, I am convinced that Amandine will play a key role in accelerating Givenchy’s new chapter of growth.“

Alessandro Valenti will join Christian Dior Couture as Deputy CEO.

Valenti took over in July 2024, at the height of the company’s transition, and a few months later the house hired British designer Sarah Burton as creative director. The group’s longtime executive Sidney Toledano noted that Valenti “has shown exceptional determination and efficiency in managing Givenchy’s transitional phase” and has been “a great asset to the company.The company is now in an optimal position to take advantage of its reshaped organization and facilitate future growth,“ he added.

Givenchy entrusts its management to the former CEO of Pronovias and Stella McCartney

Ohayon has spent much of her career in beauty, with experience in brands such as YSL Beauty and Armani Beauty, and was managing director of the L’Oréal Luxe division in the U.K. and Ireland. In 2018, she made the leap to the bridal business, becoming CEO of Spain’s Pronovias. The executive held the position from March of that year until her departure, communicated on May 29, 2023. During this period she worked on sector alliances such as the ten-year licensing agreement with Vera Wang and managed Pronovias’ agreement with Bain Capital.

More recently, Ohayon was CEO of Stella McCartney when LVMH still held a minority stake in the London firm. She left after the split between the designer and the group, when McCartney bought back the stake and the company appointed Tom Mendenhall as a replacement.

At Dior, Valenti will report to Pierre-Emmanuel Angeloglou and will join the executive committee as Nicolas Baretzki’s replacement. In parallel, Dior said the former Montblanc CEO “has decided to devote himself to new projects starting in April.“

LVMH ended the first nine months of 2025 with sales of €58.09 billion, down 4% year-on-year and down 2% organically, after posting a 1% gain in the third quarter driven by an improvement in Asia and the pull of Sephora. The fashion and leather goods division limited the decline to 2% organic in the quarter and reached €27,611 million in the first nine months of the year.