Italian Legacy Meets Modern Icon: Dolce&Gabbana and Madonna Redefine Luxury Fragrance

Dolce&Gabbana celebrates the twentieth anniversary of its perfume The One with the launch of its new version and a campaign featuring Madonna. The singer has starred, along with Cuban actor Alberto Guerra, in an ad directed by Mert Alas, to the rhythm of a version of the legendary Italian song La Bámbola by Patty Bravo.

The singer and the Italian brand have a close creative relationship that has been consolidated over decades, since the first meeting between designers Stefano Gabbana and Domenico Dolce and the artist in the late eighties.

The One perfume collection was launched in 2006 and since then several celebrities have starred in its campaigns, such as actors Emilia Clarke, Scarlett Johansson and Matthew McConaughey or model Gisele Bündchen.

This recent launch includes two new versions, The One Eau de Parfum Intense, created by master perfumer Quentin Bisch and The One for Men Parfum, created by perfumer Jean-Christophe Hérault. It is one of the most emblematic fragrances of the Italian house that represents a symbol of femininity, character and sophistication, values that the artist has promoted throughout her career.

Dolce&Gabbana joins Dior, Burberry and Chanel in appointing its ambassadors

Madonna, born in Michigan of Italian descent, has a career spanning more than forty years. Her career has been both praised and criticized, establishing her as an icon for generations.

Dolce&Gabbana reaffirms with this union its commitment to iconic figures who transcend generations with their influence. “The choice of talents such as Madonna is not nostalgic, but a statement of authenticity and freedom that also addresses the younger generations, responding to their desire for powerful stories and brands with a clear image: language, perceived value and the way we experience luxury are changing,“ said Dolce&Gabbana Beauty CEO Gianluca Toniolo for Yo Dona.

The Italian brand continues the strategy that recently other luxury firms have also incorporated. Naming ambassadors to great figures of today works as a tactic to attract the attention of a younger generation, such as Dior and Josh O’Connor, Burberry with Olivia Dean or Chanel with Gracie Abrams.