Iconic Fashion Meets Real Estate: Karl Lagerfeld’s Bauhaus-Inspired Lisbon Launch

Karl Lagerfeld enters the Portuguese real estate market. The fashion company owned by the G-III group has announced its first branded residential project in Lisbon, and the firm’s first in Portugal. Located in one of the most central areas of the city, the project comprises ten apartments with an aesthetic that celebrates Karl Lagerfeld’s universe by incorporating the décor that the designer owned in his own home.

Located at 48-50 Rua Braamcamp, each apartment has an area of more than 2,500 square feet. Amenities such as a wellness center and private subway parking are located in the building. The project has been carried out by Oversas, a Portuguese real estate developer.

The building, designed according to Bauhaus codes, has a sculptural V-shaped facade and a gradient in red tones, a nod to the red frame that Karl Lagerfeld used to finalize his sketches. Both the exterior and interior design have been developed in collaboration with The One Atelier, a firm specializing in design, architecture and development of high-end residential projects.

Karl Lagerfeld and Loubuotin have in recent months been investing in the acquisition of luxury villas in Portugal

Karl Lagerfeld has been commissioned to furnish the communal spaces with a clean palette of brushed steel, lacquer, Milky Way stone and woods in grayish tones. A personal touch from the designer completes the wellness floor, with an underwater sound system in the pool, inspired by the one he had installed in his own home in Biarritz.

In recent months, other luxury brands have also joined the real estate sector. Last August, Loubuotin acquired two private villas in Melides, on the Portuguese coast. La Salvada, on the one hand, has 2,700 square feet distributed between common areas and two suites, while La Maison des Bateaux offers 1,600 square feet and opts for a rustic style typical of the Alentejo coast.

G-III Apparel Group reported, in the latest results published in early December, a net profit of $80.6 million, a decrease of 29.8%. However, the company exceeded market forecasts and cleaned up its balance sheet with a 95% reduction in debt compared to the previous year in a quarter still marked by the gradual exit of the Calvin Klein and Tommy Hilfiger licensed businesses, which are returning to PVH Corp.