Companies

Ganni Strengthens Leadership Team with Former Executives from Prada, Balmain and Estée Lauder

In 2024, with the appointment of former Balenciaga executive Laura du Rusquec as CEO, the Danish brand forges ahead with strategic hires to bolster its next growth phase.

Ganni Strengthens Leadership Team with Former Executives from Prada, Balmain and Estée Lauder
Ganni Strengthens Leadership Team with Former Executives from Prada, Balmain and Estée Lauder

T.Alonso

Ganni continues to build its organizational chart for its new phase under the leadership of Laura du Rusquec. The Danish company has announced three strategic appointments, with the appointment of Marcelo Noschese as president for the Americas, Marie Valot as executive director of communications and public relations and Guillaume Dacquet as executive director of marketing and image. All three will report directly to the CEO and will be integrated into the group’s executive committee, with the aim of reinforcing the brand’s global structure.

 

Based in New York, Noschese will lead the Americas business, with responsibility for retail, wholesale and ecommerce, expanding Ganni’s footprint in the region, ensuring consistency in positioning and strengthening community engagement across all channels. He brings international experience from Prada, Louis Vuitton and Ferragamo. In the past, he served as CEO of Prada Americas, where he drove record growth and consolidated the brand’s image in the United States, Canada and Latin America.

 

Valot has more than fifteen years of experience in brand communications, including roles at luxury brands such as Balmain and Nina Ricci, as well as at the KCD Paris agency. In her new position, she will be responsible for expanding Ganni’s visibility and cultural reach, as well as strengthening relationships in different markets.

 

 

 

 

Dacquet joins from Estée Lauder Companies, where he led global rebranding processes and helped define long-term communication platforms. Previously, she held various positions in the beauty division of LVMH, with responsibilities for brands such as Dior, Guerlain, Givenchy, Fresh and Stella McCartney. At Ganni, she will be in charge of global marketing strategy, image direction and content.

 

“Marcelo, Marie and Guillaume bring exceptional expertise and a shared commitment to innovation, creativity and cultural relevance,“ said Laura du Rusquec, CEO of Ganni. “As we enter a new phase for the house, this leadership team will be key to driving our global vision forward with clarity and ambition,“ added the executive.

 

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Du Rusquec took the reins at Ganni in 2024 from Balenciaga, where she served as deputy CEO after a career with the Kering group and senior roles at Gucci and Pomellato. Her appointment took over from Andrea Baldo, former chief executive of Coccinelle, who arrived at Ganni in 2018 following the entry of the L Catterton fund in the capital. Under his tenure, the company strung together five years of double-digit growth, expanded its retail presence to 600 outlets, diversified product offerings and advanced its responsible practices agenda.

 

 

 

 

Baldo himself then replaced the firm’s co-founder, Nicolaj Reffstrup, who stepped aside to focus on the company’s long-term strategy. Together with creative director Ditte Reffstrup, the entrepreneur helped make Ganni an indispensable brand on the Copenhagen fashion week calendar and one of the names that have taken Scandinavian style beyond its borders.

 

Today, the company has more than four hundred employees and offices in Copenhagen, London, Paris, New York and Shanghai. In addition to a network of more than fifty company-owned stores in Europe, the United States and Asia, the brand is present in six hundred points of sale and its online boutique operates in 35 countries, including Australia, Canada and South Korea. According to the latest available data, in the 2021 financial year, Ganni generated sales of €120 million.