Leadership Change at Pikolinos: Francisco Sánchez Steps In as CEO

Pikolinos opens a new stage for growth. The Spanish footwear company has appointed Francisco Sánchez as its new CEO to promote a new strategic plan and consolidate the group’s international expansion. The Perán Bazán family, founder of the company, intends with this action to professionalize the management.

Francisco Sánchez is expected to be “the link” between the Perán family, with Juan Manuel Perán as president, and the management team that, from 2022, will manage the day-to-day running of the corporation. Sánchez, under this newly created position, will be responsible for the Pikolinos and Martinelli brands, as well as the rest of the group’s companies linked to the manufacture and sale of footwear.

The founding family has reorganized and boosted the business in recent years, with Juan Manuel Perán as executive president, Rosana Perán as vice president and Carolina Perán as brand manager. During this period, “three consecutive years of record turnover” have been achieved, according to a press release.

Sánchez will be responsible for Pikolinos, Martinelli and the rest of the group’s footwear manufacturing and sales companies

With the appointment of Francisco Sánchez, the Pikolinos Group reinforces its desire to professionalize its general management. The executive’s objective will be to strengthen the company’s position in the main markets and “to solidly face the challenges of the group’s global efficiency in this next stage”.

Francisco Sánchez, an engineer by training, specializes in strategic innovation, operations, marketing and finance. With more than thirty years of experience in the management of industrial companies, his professional career has been marked by the leather goods sector, and he has managed projects in supplier companies such as Loewe and LVMH .

“We are living in a time when business management demands much more than results: it is about building meaningful organizations, focused on people and on the sustainability of the business and the environment,“ said Sánchez.

Grupo Pikolinos closed the 2024-2025 financial year with a 6.5% increase in turnover, to €155 million. Sales of the Pikolinos brand led the growth, with sales up eight million more than in 2023, to €140 million. Spain, France, Latin America, China and the United States are the brand’s main markets.

The Pikolinos Group’s second brand, Martinelli, closed the year with sales of €11 million, an increase of 4% over the previous year.