Lululemon Commits to Decade-Long Partnership With Samsara Eco to Boost Circularity

Lululemon commits to the purchase of recycled fiber. The Canadian company has upped its commitment to the use of recycled material in its collections through an agreement with Australian recycler Samsara Eco. The two have announced an agreement to be developed over ten years, under which 20% of the fibers used by Lululemon will come from the Australian company's recycled materials.

"Scaling circular materials requires partnerships," explains Lululemon's supply chain director, Ted Dagnese. The company's goal is to diversify, investing in other partnerships to reduce the company's dependence on virgin fossil fuel-derived resources.

The relationship between the two companies does not begin with this agreement. In 2023, Lululemon took a minority equity stake in the Australian startup, which specializes in recycling nylon and polyester fibers from textile waste. The company has other investors such as the South African Woolworths Group.

Only a year ago, Lululemon was denounced by the NGO Stand Earth, which accused it of greenwashing with an advertising campaign. The NGO took it to the French competition authority, which agreed to carry out the investigation.

Lululemon acquired a minority stake in Samsara Eco two years ago.

Samsara Eco, for its part, is preparing for the deal. It has announced that it will soon open a new plant in Jerrabomberra, in the state of New South Wales (Australia). The aim is to increase production volumes and improve recycling technology. If all goes according to plan, it will also open an international commercial plant in 2028.

Lululemon, which specializes in sports equipment, closed the first quarter of 2025 with sales of $2.37 billion, down 7.34% from $2.208 billion in the same period of 2024. Gross profit, meanwhile, rose by 8.86% to 1.388 billion dollars, while net profit suffered, down 2.13% to 314 million dollars.