LuxExperience, Parent Company of Mytheresa, Parts Ways With The Outnet

LuxExperience reduces portfolio to achieve its goal. The luxury digital group, which groups Mytheresa, Net-a-Porter, an off-price segment with Yoox and, until now, The Outnet, has announced that it will sell the brand rights, as well as the retailer’s U.S. customer data, inventory and distribution center to investors The O Group for $30 million.

The deal is expected to close during the first quarter of 2026, completing LuxExperience’s multi-year transformation plan, which aimed to grow the €2.7 billion revenue it posted in fiscal 2025 (ended June) to €4 billion by 2030, with the challenge of reversing poor Ynap results.

Six months after LuxExperience, formerly called Mytheresa, completed the acquisition of the Yoox-Net-a-Porter (Ynap) group, it presented its latest results with a drop in revenue affecting the entire group.

LuxExperience recorded a 5.9% drop in sales in its last fiscal year, ending June 2025

LuxExperience posted sales of €2.75 billion at the end of its fiscal year 2025 in June, 5.9% less than the aggregate figure for the previous year.

The group did, however, manage to raise its GMV (gross merchandising value) during the period to €988.5 million, while profits stood at €552.3 million.

By brands, Mytheresa was the only one to record a growth in sales during the period, accumulating annual sales of €916.1 million, up 8.9% on the previous year. Net-a-Porter stood at €1.04 billion, a double-digit drop of almost 11% on the previous year. In the off-price segment, which included both Yoox and The Outnet, LuxExperience posted aggregate sales of another €792.8 million, down 13.15% on the previous year.