L’Oréal Boosts Investment in Asian Beauty Market with Stake in China’s Lan

L’Oréal adds another Chinese business to its portfolio. The French cosmetics giant has made its second investment in the Asian cosmetics sector, acquiring a minority stake in the Lan brand, which posted revenues of 200 million yuan ($28.1 million) in 2020. The amount of the transaction has not been disclosed.

Through L’Oréal’s Chinese fund, Shanghai Meicifang Investment, and its corporate venture capital arm, Bold, the company has acquired a stake in Hangzhou-based Lan, which was founded in 2019. This is Meicifang’s first investment in a Chinese skincare brand.

“We firmly believe that investing in China is investing in the future, and we will continue to cultivate the Chinese market,“ said Vincent Boinay, president of the North Asia zone and CEO of L’Oréal in China, via a statement.

L’Oréal ended the first nine months of the current fiscal year with sales of €32.8 billion euros, up 1.2% from 2024

L’Oréal carried out this transaction after acquiring a 6.67% stake in Chinese cosmetics brand Chando in October, which meant paying 442 million yuan ($62 million).

The French cosmetics group closed the first nine months of 2025 with sales of 32.807 billion euros, up 1.2% year-on-year. This growth was 3.4% on a like-for-like basis. The company also improved its quarter-on-quarter performance, supported by the upturn in China and the United States, the strength of Europe and the sustained momentum in the region of South Asia, the Pacific, the Middle East and North Africa.

Lan, meanwhile, became one of the first skincare brands on the market to champion oil-based treatments, driven by biotechnologies such as “molecular oil extraction and botanical healing,“ the brand has explained. Its flagship products propelled the brand to 200 million yuan ($28.1 million) in revenue in 2020, local media reported.