Loewe Expands U.S. Footprint with New Store in New Jersey

Loewe continues to expand its international network of stores with a new opening in the United States. The Spanish luxury brand, owned by French conglomerate LVMH, has launched an establishment in The Mall at Short Hills, one of the most prestigious shopping centers in New Jersey. This operation responds to the brand’s global expansion strategy and comes just a few weeks after its landing in Cernobbio (Italy).

The new Loewe retail space has an area of 2,800 square foot and is located on the top floor of the shopping complex, the brand has announced. The space houses the full range of men’s and women’s ready-to-wear, as well as handbags, footwear, leather goods, eyewear and other accessories.

Designed under the Casa Loewe concept, the store combines fashion, craftsmanship and contemporary art. The façade is covered with blue ceramic tiles, while the interior features green and blue tones, balanced with marble and wood details. Furnishings include Utrecht armchairs, conoid cushion chairs by George Nakashima, custom-made burnt wood podiums and the brand’s signature iron Martini tables.

In keeping with the maison’s usual aesthetic and commitment to culture, the space also incorporates a carefully curated selection of art pieces, including four reproductions of tapestries by British textile artist John Allen. In addition, the tour of the store is complemented by works from Loewe’s global art collection, such as Etchings by American Paul Thek, Some Day I Want to Just Have a Room Full by Kate Newby, Calitzdorp by Hylton Nel, Drift Net (White) by Annie Turner and Leather Basket 5 by Japanese weaver Hafu Matsumoto.

Loewe has raised the shutter on a 2,800-square-foot store in New Jersey

The Short Hills store reinforces Loewe’s presence in the United States, a strategic market for the company. The mall also hosts some of the most recognized brands in the luxury sector, such as Hermès, Chanel, Cartier and Bottega Veneta, consolidating Loewe’s position in the high-end segment of North American retail.

The opening in New Jersey adds to the brand’s recent growth in Europe. In May, Loewe opened a new store in Cernobbio, in the Italian province of Como, bringing to nine the number of outlets in the country, including its spaces in Rome, Milan and the La Rinascente department store.

After more than a decade under the aesthetic leadership of Jonathan Anderson, Loewe announced the signing of Jack McCollough and Lazaro Hernandez as new creative directors. Founders of Proenza Schouler, the New York duo will present their first collection for the Spanish house during Paris Fashion Week, which will be held between September 29th and October 7th, 2025.

Loewe’s reinforcement in the United States coincides with a structural reorganization within LVMH. The French conglomerate has appointed Michael Burke as president and CEO of LVMH Americas, a new position designed to “represent and promote the group’s interests in North and South America in a complex and changing geopolitical period.“ This strategic move reflects the growing relevance of the American continent for the group and its brands.

On the economic front, the LVMH group has started 2025 with a downturn in its results. In the first quarter of the financial year, the luxury giant recorded a turnover of €20.31 billion, 2% less than in the same period of the previous year, when it reached €20.69 billion. Despite the decline, the group maintains its commitment to further develop its commercial network and consolidate the position of its key brands, including Loewe.