Loewe Goes Zesty: Paula’s Ibiza Collection Features Pyratex Citrus Textiles

Loewe adds fruits to its collection. After the tomato-shaped bag that the Spanish luxury company launched in response to an Internet meme, which went viral in a few hours, Loewe continues to add fruits to its catalog. Specifically, the company has now opted for citrus fruits, but in a different way, and that will be integrated into one of the pieces of its summer collection Paula's Ibiza.

The company has worked for this with Pyratex, the Spanish supplier of recycled fibers, and that as part of this collaboration has announced the launch of its latest line of fabrics made from waste. The collaboration, which the two companies have been working on since around 2023, adds to the portfolio of luxury companies Pyratex has worked with, which includes other names such as Dior and Adolfo Dominguez.

"We have already worked with other LVMH group companies in the past, as well as in the integration of some innovations for Loewe, which shows the growing interest in our sustainable fiber and fabrics," Regina Polanco, CEO of Pyratex, told Modaes.

The entrepreneur and founder of the company, however, stressed the importance of Loewe's direct communication of the collaboration, a practice so far not very widespread in the sector. "The industry is changing little by little, and more and more visibility is being given to the companies in the supply chain," celebrated Polanco.

Pyratex's business model is structured through a network of industrial partners with which it works to develop and manufacture different types of fiber, always from a sustainable point of view. The company acts as an intermediary, facilitating the integration of these materials into the company's collections.

Pyratex has worked with other companies in the LVMH group such as Dior Man

In this case, the company has launched its latest line of fabrics, made from 20% citrus waste by the Italian company Orange Fiber, from the peels left over after juice extraction. From this waste, which can reach 700,000 tons per year in Italy, cellulose is extracted and then combined with wood pulp to produce fiber. The material is finally woven and dyed in Portugal by Pyratex.

The line, baptized as Pyratex Citrea, has debuted in one of the pieces of Loewe's summer collection, which is already available since yesterday in physical stores and on the website of the luxury company. "Loewe is a pioneer in transparent communication, and one of the first to openly show their production processes," celebrated Pyratex, which on this occasion includes from the cultivation of oranges for the food industry to the final manufacture of garments with the waste.

With this launch, Pyratex also continues to diversify its portfolio of fibers and fabrics, which includes other materials of natural origin such as banana and nettle. In parallel, however, the company is also part of the value chain of somewhat more complex recycled fibers, for which it collaborates with other companies in the sector such as Circ or Recover.

At the end of 2024, the company had an annual production capacity of 100,000 meters of fabric per year, a figure it expects to multiply in the coming years. Precisely in the heat of this objective, Pyratex closed a year ago a financing round of half a million euros, and gave entry to its capital to the children's fashion company Bobo Choses. The Japanese group Asics and private investors also have stakes in the company.