Hugo Boss Posts 3.9% Revenue Decline, Yet Profit Surges in Third Quarter

Hugo Boss continues its two-speed trend in the third quarter: with a lower turnover, the German men’s fashion company is able to increase its profits. Specifically, as reported Tuesday, the company sold 3.9% less, to €989 million, while it raised its profit by 7%, to €60 million, in the period.

Hugo Boss has invoiced forty million euros less in the third quarter of the fiscal year, compared to the same period last year. In contrast, the company raised its profit by four million euros. During the first nine months of the year, group sales fell by 2%, from €3.05 billion last year to €2.98 billion this year.

By brand, the bulk of the group’s sales again went to Boss Menswear, which posted €764 million, 3% less than in the same period last year. Boss Womenswear sold 10% less, down to €67 million, while Hugo sold 7% less, down to €171 million.

The Boss Menswear proposition again drove group sales, as did Emea, its main market

Emea, which includes Europe, the Middle East and Africa, is the best-performing region, despite a 3% decline in sales to €641 million. The Americas came in second place, with sales of €223 million (down 3%), and Asia-Pacific declined by 9% with a turnover of €101 million.

Retail is the best-performing channel, with sales of €483 million in the third quarter, 3% less than in the same period of 2024. Wholesale, meanwhile, posted a 7% decline, with sales of €281 million. The digital channel, however, posted a 1% increase to €201 million.

Looking ahead to the last quarter of 2025, Hugo Boss says it will try to “develop its revenues” by strengthening its brand. As for strategies to do so, it intends to “rigorously optimize” its expenses, as well as “better manage its suppliers” on a global level.However, the company expects both sales and group operating profit (Ebit) to be at “the lower ends” of its forecasts, in light of “continued macroeconomic volatility” and exchange rate fluctuations this year.

Thus, Hugo Boss forecasts sales of between €4.2 billion and €4.4 billion, compared to €4.3 billion in 2024. Exchange rate fluctuations will have an impact of around €100 million. Earnings before taxes (ebit) will be between €380 million and €440 million.

Hugo Boss CEO Daniel Grieder said that the company has “prioritized long-term brand strength over short-term profits”. In this sense, he confirmed his forecasts for the full year, “while remaining attentive to market developments in the midst of ongoing uncertainties,“ he added.