Gap and Target Among Major Retailers Partnering With Syre on Recycled Textile Supply

U.S. push for textile recycling. Several giants, including Gap, have joined forces to sign a purchase commitment with Syre, the next-generation materials company specializing in recycled polyester. The agreement is aimed at boosting the Swedish company's first plant, as well as reducing the companies' environmental impact.

Specifically, Syre has closed purchase commitments with Gap, Houdini Sportswear and Target, which will introduce recycled polyester produced by Syre in their collections. The U.S. company, on the one hand, has signed up to use up to 10,000 metric tons of this fiber per year, which it will introduce in the collections of the Old Navy, Gap, Banana Republic and Athleta brands.

Target, on the other hand, which also has a textile offer within its stores, has committed to introduce recycled fiber in the garments of its own brands, although without determining the quantity. Finally, Houdini Sportswear, a Swedish company specializing in outdoor wear, plans to replace half of the polyester it uses annually with Syre's recycled fiber.

Gap or Target will introduce Syre's recycled polyester in their collections

"As we embark on scaling our business, we are confident that these collaborations will reinforce our commercial success, as well as help us redefine the industry and drive the shift to true circularity," celebrated Dennis Nobelius, CEO of the company.

These agreements come at a critical time for sustainability in fashion. In recent months, first in the United States, with the arrival of Donald Trump to the presidency, and now in the European Union, sustainable obligations towards companies have been gradually lowered.

Despite this apparent setback, companies such as Syre have continued to make progress in accelerating their business. The Swedish company, which was founded last year, has already announced the start-up of its first production plant in 2026, which will be located in the United States, in North Carolina. In the long term, the next gen company is also working to open a macro plant in Vietnam.