Deckers Soars with Hoka, Posts 20% in First Quarter Profit Boost

The U.S.-based Deckers Group is taking advantage of Hoka’s pull. The company, which specializes in footwear, ended the first quarter of the year with 16.9% growth and a 20.4% increase in net profit. Both Hoka and Ugg posted double-digit growth in the period, although sales in the United States declined.

The company closed the first three months of its fiscal year (period ended June 30) with sales of $964.54 million, compared to $825.35 million in the same period of 2024.

Gross profit amounted to $537.91 million, an increase of 14.4%, while net profit closed the period at $139.2 million, compared to $115.62 million in the first quarter of the previous year.

Deckers delivers “robust growth” at the start of the year

“Hoka and Ugg exceeded our expectations for the first quarter, with robust growth delivering solid results to start fiscal 2026,“ said Stefano Caroti, the company’s president and CEO. “While uncertainty remains high in the global business environment, our confidence in our brands is unchanged, and the long-term opportunities ahead are significant,“ he added.

By brand, Hoka sales rose 19.8% in the first quarter to $653.1 million, while Ugg sales rose 18.9% to $265.1 million. The rest of the group’s brands grew 19%, contributing $46.3 million to total sales.

In the U.S. market, the group’s turnover fell by 2.8% to US$501.3 million. International sales, on the other hand, rose by 49.7% in the first quarter, to US$463.3 million.

By channels, the bulk of the group’s sales came from wholesale, with sales of $652.4 million and an increase of 26.7% in the first three months of the year. In retail, Deckers increased its sales by only 0.5% to $312.2 million. Like-for-like retail sales declined by 2.2%.