Arnault Signals to Trump with New Louis Vuitton Factory in the U.S.

In the midst of tension over the tariff war opened by Donald Trump, President of the United States, against half the world, Bernard Arnault, CEO of LVMH, gives a nod to the American president. On the occasion of the presentation of first-half results, LVMH announced that Louis Vuitton will open a new production site in the United States.

Louis Vuitton currently has three production sites in the United States, with a fourth to be added soon. “When I arrived at LVMH, Louis Vuitton already had an atelier in the United States; because of the development of the brand in the country, five years ago we opened a new one and now we plan to open another one, always in Texas,“ Arnault said in an interview with Le Figaro.

This new production site is expected to be operational by the end of 2026 or early 2027. In addition to the three Louis Vuitton plants, the French luxury giant has four centers corresponding to the Tiffany jewelry brand in the U.S. market.

Louis Vuitton currently has three production sites in the U.S.

“For our American customers, buying a Louis Vuitton product made in the USA is no problem,“ said Arnault. The group concentrates a quarter of its global business in the U.S. market.

LVMH closed the first six months of the current financial year with sales of €39.81 billion, down 4% from the €41.67 billion it posted in the same period of 2024.

The company’s net income, meanwhile, fell by 22% to €5.69 billion, from €7.26 billion in the same period last year. Operating income fell by 15% to €9.01 billion.

The fashion and leather goods division, the driving force behind LVMH’s business, ended the first half with an 8% drop in sales, to €19.11 billion, and a 4% decline in operating income, to €6.63 billion.