Shein Appears Before European Commission Amid Potential Investigation
28 ene 2026 - 08:14
Founded in 2008 by Chris Xu under the name Sheinside and originally specializing in cosmetics, Shein is a company focused on the online sale of fashion items. Its differentiation lies in its prices (lower than those of chains like Primark) and its speed (faster than traditional fast fashion), thanks to its close collaboration with factories in southern China and a production model similar to on-demand manufacturing.
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