Prada

Prada was founded in 1913 by Mario Prada, Miuccia Prada’s grandfather, who opened the first store in the Galleria Vittorio Emanuele in Milan, where he sold bags, trunks and travel accessories. Prada expands its network of directly owned stores in 1983, focusing on a new aesthetic layout. The first store under this concept is opened in Milan in Via della Spiga followed by boutiques in New York, Madrid, London, Paris and Tokyo.

The executive, at the helm of the iconic brand and a stranger to the founding family, will leave the Italian group on June 30 by “mutual agreement”. Andrea Guerra will take over the position on an interim basis after months of internal tensions.

Prada gets closer to athleisure: seals collaboration with Adidas

The Italian luxury group has signed a deal with the German sportswear company for the launch of a new collection.

Prada signs fifty-million sustainability related loan

The Italian luxury company has made a five-year deal with Crédit Agricole Corporate and Investment Bank that will adjust to the group’s sustainable goals.

Prada grows 2.2% and rises benefit 56% in H1

The Italian luxury group finished H1 with a net benefit of 155 million euros (172.5 million dollars) compared to the 99 million euros (119 million dollars) of 2017, due to Patent Box tax relief.

Italian company Prada and Miu Miu strengthen in China through Secoo

Luxury Italian group, owner of Prada, will start the commercialization of its products in the Chinese luxury ecommerce marketplace from the following June.

Prada reverses distribution and steps back with ‘wholesale’

Italian luxury company has explained that is planning to rationalize its appearance in multi-brand channel due to “the fragmentation of the wholesale market”.

The company added Stefano Sutter to its team, who will be in charge of the functions for the region of Europe and Near East.

Cósima Ramírez takes a #Selfie for Mds. The businesswoman is linked to the world of fashion since she was born. Her mother, Agatha Ruiz de la Prada, is one of the most renowned Spanish designers.

Apparently, the Italian luxury company is unsatisfied with the sales performance of the fragrances business, which registers annual sales of around 100 million euros, 50% less than the goal set up by Puig when getting the license back in 2003.

The executive, son of Miuccia Prada and Patrizio Bertelli, has assumed the management of Prada’s digital communication department. The company also denied rumours of a potential sale.

The Shandong Ruyi-owned French group has continued to extend in the Chinese market, where consumption has speeded up again and premium and luxury players have new growth perspectives.