Prada Sustains Momentum with 6% Growth Through Q3

Prada maintains momentum through the third quarter. The Italian company, one of the international luxury giants that seems immune to the crisis in the segment, has maintained its growth in the first nine months of the year. The group’s turnover from January to September was €4.07 billion, 6% more than in the same period of the previous year, compared to the 8% rise it had recorded in the first half of the year.

The evolution of currencies has weighed down the growth of the company, which at constant exchange rates has raised its sales by 9%, the same as in the first half, the company said today in a statement. Miu Miu and regions such as the Middle East, the Americas and Asia-Pacific have been the drivers of the group’s sales.

By channels, retail has maintained a growth rate through September in line with overall sales, up 6% at current rates and 9% at constant exchange rates, to €3.647 billion.

In wholesale, where sales were down in the first half of the year, Prada turned the trend around, with sales up 3% (4% at constant exchange rates) to €322 million. Meanwhile, royalty sales rose 11% to €101 million.

Miu Miu increased its sales by 41%, while Prada reduced its turnover by 1.6% from January to September

By brand, sales were driven by Miu Miu, with a 41% increase in sales in the first nine months of the year. Prada, on the other hand, maintained its sales down, although with more moderate declines than in the first half of the year: the group’s main chain’s turnover fell by 1.6% in the first three quarters of 2025.

The Asia-Pacific region, the most important for the group, maintained double-digit growth in the first three quarters of the year, with a rise at constant rates of 10% (the same as in the first half), to €1,216 million. However, currency fluctuations weighed down this performance to 7%.

The best performance was in the Middle East: constant sales rose by 21% and the increase at current rates was 18%. In the Americas, Prada increased like-for-like sales by 15%, while in Europe and Japan the increases were only 6% and 3%, respectively.

Patrizio Bertelli, Chairman and CEO of the group, pointed out that Prada has now posted 19 consecutive quarters of uninterrupted growth and noted that “the consistency of our results, in a complex macroeconomic environment, confirms the strength of our brands and the vitality of our strategy”.

Andrea Guerra, CEO of Prada, added that “despite the changing environment, we remain confident in our trajectory, focusing on products and experiences that generate emotional bonding, while improving our speed and flexibility”.