Kujten Cashmere Adorns the Icy Décor of the Grand Palais des Glaces
Paris is set to get a touch of luxury as the renowned French cashmere brand takes charge of the event’s rest area, unveiling an exclusive capsule inspired by the city’s charming terraces.
Kujten arrives in the heart of Parisian ice. The French fashion brand, specialized in cashmere garments, will be installed this winter at the Grand Palais des Glaces, the largest indoor ice rink in the world, located in Paris. Starting next December 14th, Kujten will create an immersive universe called Terrasses Kujten and will feature an exclusive capsule inspired by the monument.
The Grand Palais is hosting a giant 32,000 square feet ice rink for the seventh edition of the Grand Palais des Glaces, an emblematic event of the Parisian winter season in which Kujten will participate through Terrasses Kujten, a rest and catering area inside the building.
With a decoration based on an exclusive print of the firm, born from the Hachi bandana and the architecture of the Grand Palais des Glaces, will cover kiosks and structures of the place, such as tables and chairs inspired by the Parisian terraces.
Kujten has designed a capsule collection for the event, consisting of its iconic ‘Hachi’ bandanas
Kujten will also offer an all-round experience, with a selection of hot beverages from coffees and matchas to chocolates.
The brand has designed an exclusive capsule for the event, with Hachi bandanas reinvented for the occasion and available in limited edition at Café Kujten.
The French firm, founded eleven years ago by Carole Benaroya and Stéphanie Eriksson, opened the doors of its second point of sale in the Spanish market at the end of 2024, located at No. 41 Claudio Claudio Claudio Eriksson Street.The French firm, founded eleven years ago by Carole Benaroya and Stéphanie Eriksson, opened its second store in the Spanish market at the end of 2024, located at number 41 Claudio Coello street, in Madrid, after the French premium company Maje moved into the premises vacated by Ikks in the middle of last year.