Jonathan Anderson Unveils Dior’s Premier Flagship in Beijing

Dior unleashes Jonathan Anderson and lands in Beijing. The French luxury house has brought to the Chinese capital a new flagship concept under the concept House of Dior Beijing. The project is one of Anderson’s first proposals as creative director, which he has carried out in collaboration with French architect Christian de Portzamparc.

The new Dior flagship store is located on Sanlitum Road, in the Chaoyang district, one of the most cosmopolitan areas of the city, which combines atmosphere, commerce and culture.

More than ten years after the company’s last opening in Seoul, the building where the new flagship store is located features petal-shaped panels that evoke the movement of the toiles with which Dior conceived the New Look.

Dior has incorporated pieces by artists such as Wang Xiyao, Hong Hao, Franck Evennou and Gio Ponti in its new flagship store in Beijing

The upper floor of the store is reminiscent of La Galerie Dior, located in the maison’s Parisian flagship at 30 Rue Montaigne, and features a spiral staircase and an installation filled with white fabrics. The shop windows on the first floor, however, feature dozens of suitcases turned into scenes from dream trips to Paris.

Inside Dior’s Beijing flagship store, the design plays with the house’s aesthetic codes. Parquet flooring, reinterpreted wicker fabric and works of art signed by artists such as Chinese architect Wang Xiyao, Chinese designer Hong Hao, French interior designer Franck Evennou, or Italian artist Gio Ponti.

The store brings together the entire Dior universe among its products, which range from the women’s fashion line to handbags, accessories and footwear, as well as the maison’s fragrances and jewelry. And among all the items, a red ball gown stands alone on a mannequin, imbuing the space with the “color of life,“ in the words of Christian Dior.

Louis Vuitton has also added two immersive flagship stores in Seoul and Paris

Louis Vuitton has launched two parallel projects that encapsulate its retail roadmap. On the one hand, the group’s flagship brand has unveiled the hybrid concept LV The Place Seoul, in South Korea, and a new beauty space under the dome of Galeries Lafayette Haussmann, in Paris.

The group, to which both brands belong, ended the first nine months of 2025 with revenue of €58.09 billion, down 4% year-on-year and down 2% organically, after posting a 1% increase in the third quarter driven by the improvement in Asia and the pull of Sephora.