Zimmermann Sets Foot in Latin America with Strategic Launch in Mexico

Zimmermann jumps into Latin America. The Australian fashion brand controlled by Advent International has chosen Los Cabos, and not the Mexican capital, for its landing in the market. The opening of a first boutique in the recently inaugurated Ánima Village marks its debut in Latin America and adds to the international expansion that the company has accelerated following the entry of the U.S. fund in its capital.

The premium positioning firm has opened its first store in Mexico in Cabo del Sol, within Ánima Village, a new retail and lifestyle complex in the tourist corridor of Los Cabos. This establishment aims to reinforce the Australian brand’s positioning in the resort segment, in an environment oriented to an international client with high purchasing power.

Nicky Zimmermann, creative director and co-founder of the company, has defined the opening as a “great achievement” and underlined her previous link with the country. The designer considers that Los Cabos works as a natural setting for the brand and details that the store has been conceived as an immersive experience that conveys Zimmermann’s aesthetic and artisanal sensibility. The architectural project was designed by Studio McQualter, with a façade that combines brick, cement and wood with a wild landscape.

The store now operates the ready-to-wear cruise collection 2026, in addition to the main fashion space and a separate accessories area, with walls in shades of pink and a terrazzo floor laid in green and cream board. The project also incorporates a Murano glass wall and works by Australian artists Laith McGregor, Clifford Thompson and Richard Nelson.

Zimmermann grows with Advent International abroad and doubles turnover

The arrival in Mexico coincides with a time of full expansion. In 2023, Advent International took a majority stake in Zimmermann and valued the company at more than $1 billion, in a deal valued by various sources at between A$1.5 billion and A$1.75 billion (between $900 million and just over $1 billion). The Italian fund Style Capital and the Zimmermann family hold a minority stake.

In the year ended June 2025, the company’s turnover rose to A$645.7 million ($428.2 million), compared with A$299.7 million the previous year ($198.7 million), according to the latest accounts available in Australia. Despite the jump, the group remains in the red, with a negative net result of 2.7 million Australian dollars ($1.8 million), although well below the losses of the previous year.

Founded in Sydney in 1991 by sisters Nicky and Simone Zimmermann, the brand has built its business on women’s ready-to-wear , swimwear and resort collections. Over the years it has grown with its own retail network in key locations, presence in luxury department stores and online channel. The new Los Cabos store joins other recent openings in Europe. A month ago, the company opened a new flagship store in Brussels, in a historic building on Boulevard de Waterloo.

In total, Zimmermann has 91 points of sale around the world, including its own stores and department stores. Its network mixes major capitals, tourist destinations and holiday resorts.