VF Corporation Surpasses Expectations: Stabilizes Sales and Narrows Losses in Q1

The American group VF Corporation, owner of brands such as The North Face or Vans, has stagnated its sales in the first quarter of the year, while it has managed to reduce its losses by 55%, to $116.4 million. Its turnover fell slightly, by 0.47% compared to the same period last year, to $1.76 billion.

The North Face accounted for 31.66% of the group’s turnover, overtaking Vans and recording $557.4 million in sales. In second place this quarter is Vans, which accounts for 28.28% of total sales, with $498 million collected. Vans has reduced its weight considerably compared to the same period in 2024, when it achieved revenues of $581.8 million. Its third bid is Timberland, which has raised $255.1 million, 14.49% of the total, to $255.1 million.

VF Corporation has The North Face and Vans as the engines of its business

Bracken Darrel, president of VF Corporation, says that this first quarter of its fiscal year the company has “exceeded its expectations and forecasts, improving its revenue trend over last year” to a “stable” level while “achieving a much stronger bottom line.“

The U.S. market continues to be the most important for the U.S. group. It generated $937.6 million in sales, 53.25% of the total. Europe, the Middle East and Africa (Emea), with $551.3 million in sales, accounted for 31.31% of the total. In third place was Asia-Pacific, with US$271.8 million in sales, accounting for 15.44%.

By channel, wholesale once again displaced retail. The former accounted for $1.04 billion in revenues, while the latter was at $720.7 million, with percentages similar to those recorded in the same period of the previous year.