Under Armour

From niche sports to the masses. And from being a small operator to having the ambition to challenge the giant Nike and even overtake Adidas. Under the leadership of Kevin A. Plank, Under Armour has positioned itself in just a few decades as one of the global giants of the sports industry.

The American sports equipment giant is sharpening its business focus by strengthening leadership in a pivotal division and market. A senior advisor has also been appointed to hone the brand’s aesthetic sensibilities.

The American company has ended its partnership with NBA star Stephen Curry’s brand, aiming to streamline its recovery strategy by focusing on its own namesake label.

Despite a downturn in sales, the american fashion and sports equipment company closed its first quarter with a notable improvement in reducing losses.

Under Armour’s Spanish Market Heats Up: Profits Soar, Sales Up 31%

The U.S. sports equipment group ends the last fiscal year with a turnover in Spain close to €30 million. The company has been operating directly in the market since 2016, when it created a subsidiary.

Special series

Under Armour

Under Armour Strengthens Executive Ranks, Names Product Leader and Americas President

By Modaes

16 ene 2026 - 07:57

Under Armour and Curry Brand Part Ways After Ten Years of Partnership

By Modaes

14 nov 2025 - 12:21

Under Armour Sales Down 4% as First-Quarter Losses Narrow

By Modaes

8 ago 2025 - 15:10

Under Armour’s Spanish Market Heats Up: Profits Soar, Sales Up 31%

By P. Riaño

30 jun 2025 - 06:00

Mergers & Acquisitions

The Leadership Shuffle

Global Fashion Giants

Bernard Arnault

Luca de Meo

Óscar García Maceiras

Nicolas Bos

Richard Dickson

Elliott Hill

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Under Armour Strengthens Executive Ranks, Names Product Leader and Americas President

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French Government Urges Refashion to Penalize Ultra Fast Fashion Practices

Adolfo Domínguez Slashes Losses by 19% with Record-Breaking Sales from March to November