The Bradery Founders Reacquire Platform from Showroomprivé, Regain Independence

French online fashion platform The Bradery is back in the hands of its founders. Edouard Caraco and Timothée Linyer have repurchased for €43.6 million 51% of the company that had been held by Showroomprivé since May 2022, in a deal that reflects their bid to regain strategic control of the company. The founders have confirmed the closing of the transaction on social networks.

The transaction comes against a backdrop of portfolio simplification by Showroomprivé, which closed 2024 with losses of €39.7 million, although its ebitda remained positive at €2.3 million, down 90.4% from 2023. The Bradery’s valuation now stands at €43.6 million, compared to the €10.2 million paid in 2022.

Showroomprivé CEO David Dayan recently stated that this sale will allow it to “monetize the investment” and strengthen its financial structure, “at a time when optimizing cash flow is essential.“ According to Dayan, the company seeks to “optimize its resources” and “prioritize partnerships with high-yield and specialized companies, rather than direct investments”. For their part, the co-founders of The Bradery have acknowledged that Showroomprivé enabled them to “grow so quickly”.

In March, Showroomprivé justified its latest annual financial results with the reduced dynamism of the fashion category and, precisely, the acquisition of The Bradery. In its last fiscal year, The Bradery brand grew by 41%, while the international market increased its revenues by 10%.

Showroomprivé closed 2024 with a loss of €39.7 million 

The buyback has allowed the founders to consolidate the platform’s autonomy, accelerate expansion and strengthen relationships with more than 1,000 brands, Linyer notes. The strategy aims to combine innovation, growth and customer loyalty in a competitive fashion ecommerce market.

Caraco and Linyer emphasize their ambition for the future: “We have projects in mind for the next 100 years,“ they explain. The return to full control of The Bradery reinforces the founders’ independence and their ability to define the company’s roadmap, at a key moment for French fashion ecommerce.