Tendam strengthens its presence in Mexico with the arrival of Hoss Intropia

Tendam takes another step forward in Mexico. The Spanish fashion retailer, recently acquired by the Emirati Multiply Group, strengthens its presence in the Mexican market with the introduction of its Hoss Intropia brand and the opening of the brand’s first store.

The first point of sale of Hoss Intropia in Mexico is located in the Paseo Interlomas shopping center in Mexico City, as confirmed to Modaes from the company. The new store is presented alongside other brands in the adult segment of Tendam, Pedro del Hierro and Slowlove.

Mexico has become one of the most relevant markets for Tendam and “key” in the company’s international strategy, according to Andrea Cunto, Tendam’s director in the country. The company currently has a network of 81 points of sale in the country: 36 Springfield, 50 Women’secret, 3 Fifty and now the first Hoss Intropia store.

Tendam currently has 81 points of sale in Mexico.

The group organizes its business into three major segments: specialist (with Women’secret, Dash and Starts and Hi&Bye), youth (with Springfield, Springfield Kids and High Spirits) and adult (with Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove and Ooto). The first accounts for 30.9% of total sales, the second for 34.8% and the third for 26.6%.

As part of a diversification strategy that has led Tendam to enter new market segments, the group took over Hoss Intropia at the end of 2019, rescuing it from the courts. The company subsequently bought Slowlove and has launched brands such as Hi&Bye or Hight Spirits.

With this strategy, the group has redirected its evolution, to close 2024 boosting its sales and gaining profitability.

International growth, purchasing and digitalization will be the three keys to Tendam’s new development plan.

The Spanish group that owns Women’secret, Springfield or Pedro del Hierro ended 2024 with revenues of 1.375 billion euros, which represented a growth of 6.8% compared to the 1.288 billion euros recorded in the previous year. The new brands launched or acquired by the group in recent years now account for 7% of the total business and accounted for 20.2% of the group’s growth in 2024.

In 2024, the company posted a recurring gross operating profit of 344.2 million euros, an increase of 9.86% compared to 313.3 million euros in the previous year.

Last July, the Emirati group Multiply Group completed the acquisition of 67.91% of Tendam, a move after which the company is launching a new phase of development in which it will rely on corporate operations, international growth and digitization to raise sales to double digits from 2026.

The company expects 55% of development over the next five years to come from organic growth and 45% from geographic expansion, digital and acquisitions.