Sephora Expands Footprint with First Lisbon Street-Front Store

Sephora is growing in the Peninsula. The beauty and cosmetics company owned by the French group LVMH has raised the shutter on its first store at street level in the Portuguese capital, with premises located in the city center, with an area of 2,800 square feet.

According to a press release, the store is located in the heart of Rua Augusta and has retained its exterior facade to respect the historic style of the area. Inside, it will incorporate specialized services such as the Beauty Hub, equipped with four make-up stations, an area dedicated to hair care and another exclusively for eyebrows.

Earlier this year, LVMH appointed Catherine Spindler as president for Sephora in Europe and the Middle East. Over the past few months, it has also strengthened its organizational structure in other markets, such as Latin America, with the appointment of Andrea Orcioli as the new general manager for the region.

Sephora grows in Portugal with a 2,800-square-foot store in downtown Lisbon

The company has also made other strategic moves at the top. In North America, Artemis Patrick was promoted to President of the region and CEO in 2023, following the departure of Jean-André Rougeot. In Asia, Sephora’s own CEO, Guillaume Motte, recently took over the management of the Chinese business following the departure of Alia Gogi, in a context marked by the company’s withdrawal from markets such as Taiwan and South Korea in the face of strong local competition.

Sephora is the second largest company by turnover within the LVMH conglomerate, behind only Louis Vuitton. In 2024, the group’s perfume and cosmetics division raised its turnover by 2% to €8.418 billion. Although Sephora’s global sales are not broken down, analysts estimate that they are around 16 billion euros, with the goal set by management to exceed 20 billion in the coming years.

The new financial year began with a 2% contraction in sales for the LVMH group, which closed the first quarter with a turnover of €20.31 billion, compared to €20.694 billion in the same period of the previous year. Although the decline is limited, it confirms the slowdown the sector has been experiencing since the end of 2023. Only the perfumery and cosmetics (€2.178 billion) and selective distribution (€4.189 billion) divisions managed to keep their turnover stable.