Poundland Sold to Gordon Brothers as Pepco Group Streamlines Portfolio

Poundland separates from Pepco Group. The group has announced the sale of its Poundland chain to Gordon Brothers. As part of the transfer, the company, until now owned by the Pepco Group, has obtained a loan of 80 million euros from the investment fund to support the company's new roadmap.

Born in 1990 in the UK with an anchored pricing model, Poundland was part of Pepco Group, a group that was born in 2014 as the European arm of Pepkor. The company also operates the Pepco multi-price chain, founded in Poland in 1999.

In an official statement shared by Gordon Brothers, the fund stressed that, as part of the credit provided to the fashion chain, the investment fund is willing to "support the turnaround" of the retailer, said Mark Newton-Jones, Gordon Brothers' head of Europe, Middle East and Africa.

Gordon Brothers takes over Pepco Group's food retail chain

Poundland, which currently has a network of 800 stores throughout the United Kingdom and Ireland, operates with a workforce of 16,000 employees.

The group that previously owned the food chain now accounts for a large part of the group's total turnover in Europe. In 2024, Pepco Group closed the year with a rise to 1,934 million euros, 3.4% more than in the same period of the previous year. The group did not disclose its net income for the period.

Poundland, on the other hand, closed the period down, with a turnover of 563 million euros, 5.5% less than a year ago. Poundland was also the only company in the group to end the quarter with a lower number of stores.