Nextil Partners with Maxum to Tap into U.S. Market, Opens Door to Capital Investment

Nextil Group seals a binding strategic agreement with the US-based Maxum International Group, dedicated to third-party production, for the launch and international distribution of NextGreen, an industrial solution that integrates complete circularity, natural dyeing and end-to-end production.

According to the Spanish company, the agreement establishes a minimum projection of 200 million dollars over five years, making it the largest single contract in Nextil’s history and “marking a turning point in the group’s operating model”.

“The alliance consolidates Guatemala’s role as a strategic hub within the Cafta region,“ the company emphasized. From this production center, Nextil will offer the North American market circular garments, naturally dyed, traceable and competitive in price, taking advantage of the preferential tariff framework.

Nextil will be in charge of production while Maxum will introduce the solutions to its customers

Maxum becomes an exclusive partner for the customers it introduces, opening the door to large retailers, ecommerce platforms, premium brands and entertainment groups, according to Nextil.

The agreement establishes a model in which Nextil assumes production and Maxum assumes marketing. Royalties for Maxum will grow according to the volume of the program, and the U.S. partner commits to reinvest 30% of those royalties in Nextil shares in the Spanish continuous market, thus reinforcing the commitment between the two companies and their strategic alignment. The alliance does not limit Nextil’s direct sales to its own customers and results in the establishment of NextGreen as an independent business unit of the group as of 2026.

Nextil is turning to Guatemala after completing the sale of all of its production facilities in northern Portugal last August, structured under the sale & leaseback formula (a transaction that allows, after selling an asset, to sell it to its own customers), and has announced that it is continuing to work on other agreements that it will disclose in the coming months.