Kiabi Tests Beauty Category with Launch of First Cosmetics Space in France
Marking a move beyond apparel, Kiabi has introduced its first cosmetics corner in its Lezennes store in France, part of a pilot to explore the beauty segment.
After launching its first home décor and home products last year, Kiabi is starting to test the beauty sector. The Mulliez family company has set up a corner to display its cosmetic products in its pilot store in Lezennes, France.
The French group is not selling its own products, but those of third-party brands. The space is about 215 square feet and the products are aimed at both adults and children.
Among the makeup brands on offer are Essence and Catrice, Iroha's brand. Also featured is Nijiko, organic products manufactured in the south of France. For youngsters, Take Care children's cosmetics and Evoluderm skin care products are offered.
Kiabi installs a 215 square feet corner with products for children and adults
The company's objective is to cover a wide segment of the public in order to position itself in the sector. The corner replaces the previous space, dedicated to local French creative brands.
The company is present in 33 countries, after adding six new markets last year. According to the latest published figures, the company has 640 points of sale.
Kiabi ended fiscal year 2024 with a global turnover of €2.3 billion ($ 2.6 billion) an increase of 5% compared to 2023.
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