Inditex to bring Zara’s ecommerce to five Near East markets

Inditex brings its digital transformation to the Near East. The Spanish fashion distribution giant, world’s number one on volume of business, will launch Zara’s ecommerce in the following months in five countries of the region: Qatar, Kuwait, Bahrein, Omar and Jordan.

In total, the group will disembark online in nine more markets in the whole world during the next season, including South Africa, Colombia, Philippines and Ukraine.

In parallel, during the first semester, the group has brought the online of Zara to Morocco, Egypt, Lebanon, Israel, Serbia, Indonesia, United Arab Emirates and Saudi Arabia, as well as the opening of Zara.com in Brasil. Inditex has launched the Uterqüe’s ecommerce in Mexico, one of its most relevant markets according to what company has explained in a statement.

In the first three months of exercise, the company has launched the ecommerce of Pull&Bear in United States while six of its chains have open its global online store. Massimo Dutti, Pull&Bear, Stradivatius, Zara Home, Oysho and Uterqüe have incorporated more than one-hundred markets.

Inditex has brought the ecommerce of Zara to nine more markets in the first quarter

The company has explained in a statement that “the first part of the exercise has been specially relevant in the digital transformation policy with innovations in the expansion of the integrated platform”.

The group continues in this way the strategy of omnichannel integration that includes bringing the ecommerce of all its chain all world’s countries in 2020, having or not physical stores.

In this sense, the previous November, Inditex started to run zara.com, a global platform with whom it sells online in the more little markets or those where it does not have physical presence. Thus, group’s chain has presence in 202 international territories.

Inditex has accelerated again in the first quarter. The group has boosted its benefit 10%, until 734 million euros, while sales have raised 5%, up to 5,927 million euros in the first three months.