Desigual Joins the India Rush: Partners with Ecommerce Giant Myntra

The Spanish group Desigual will market part of its catalog in one of the world’s largest ecommerce markets through Myntra, a fashion and beauty platform with more than 60 million active users. According to Desigual, the alliance in India is “a decisive step in its international expansion strategy”.

The landing in India by the brand founded in Barcelona 41 years ago will take place gradually. In the first phase, Desigual will market a selection of accessories from the spring-summer and autumn-winter collections of the 2025 catalogs. As early as 2026, the brand will up the ante and add clothing items to its catalog on Myntra.

Desigual’s move comes at a time when companies around the world, especially in the fashion sector, have recognized India as having great consumer potential. The country is now the focus of expansion for the world’s leading companies, at a time when consumption in China has slowed.

India has risen to third place worldwide in the number of online shoppers, a strategic channel for Desigual, which in 2024 accounted for more than a third of the company’s total sales.

India is the third country in the world in terms of the number of online shoppers

Inditex, Hoff, Mango or Tendam already sell part of their catalog through the e-commerce platform Myntra, a company that began its journey in 2007 in the city of Bangalore in India and that belongs to the American Wallmart since 2018.

In fact, Zara’s parent company has not limited itself to selling in India online, but has also bet on physical stores. It recently opened its first Bershka store in Mumbai and now has five subsidiaries in that market, four of which are engaged in retail activity. Zara and Massimo Dutti have been present in India for years.

Desigual ended the 2024 financial year with a turnover of €332.07 million, a 5.81% decline compared to 2023. The company, which has started to see the fruits of the repositioning plan that began in 2019, entered profit in 2024.