Clarks Strengthens Online Strategy Through Shein and Walmart Partnerships
The British footwear giant is set to unveil its proprietary marketplace by early 2026, showcasing a curated selection of diverse brands alongside its own label, which has been available on TikTok Shop since September.
Clarks is strengthening its digital footprint. The British footwear group, one of the world’s largest groups specializing in the segment, is immersed in a reinforced digital strategy that involves launching its own marketplace, as well as increasing its presence in some of the main international platforms.
The Clarks catalog will soon be available on both the Shein and Secret Sales websites in the United Kingdom, and will be expanded in the Netherlands through Secret Sales and Dress for Less before the end of the year. In the U.S., the footwear company has also been available at Shein and Walmart for a short time, and will enter Target before the end of the year, Retail Week has reported.
The group’s goal is to make it easier for its customers to buy Clarks products online, as well as to reach new consumers. In this line, the company is available in the United Kingdom and the United States since September also in Tik Tok Shop, the shopping platform available on the social network. Clarks will soon expand its presence through Tik Tok Shop to the rest of Europe.
Clarks restructured its workforce in 2024 to reduce the group’s losses
“Expanding into new digital spaces helps us serve our customers wherever they are,“ said Joe Ulloa, Clarks’ president for the UK, Ireland and Europe. In September, the company announced a first step in its growing digital strategy, which includes the launch of its own marketplace in early 2026.
On this site, the group will offer not only its namesake brand, but also a selection of other brands. “By partnering with similar brands with which we share values and quality, we can provide a shopping experience that reflects the new demands of consumers,“ Ulloa explained at the time of the announcement.
Clarks’ bet on the digital channel comes at a complex time for the company, which is immersed in a structure adjustment by which it cut more than 1,200 jobs in 2024. The company’s decision follows the red numbers with which Clarks closed the year, when it posted pre-tax losses of 39.2 million pounds ($51.5 million). In the same period, the company’s sales fell 9% to 901.3 million pounds ($1.18 billion).