Spanish Label Blue Banana Makes Retail Move and Lands in Central America

Blue Banana continues its international expansion. The Spanish company, whose origins were focused on the online channel, takes another step forward in its growth in retail, coinciding with the company’s commitment, which a few months ago signed a new manager for this channel.

After its first steps in the Latin American market with its landing in Mexico, Blue Banana is now going for Central America. The company will open its first points of sale in Siman department stores, as confirmed by company sources to Modaes.

Specifically, the first Blue Banana stores in the region will be installed in the department stores that the group has in countries such as El Salvador and Guatemala. Its entry into these department stores is also a nod to the Z generation, away from the department store format.

Blue Banana’s arrival at Almacenes Siman coincides with the expansion of other Spanish brands in Central America. Recently, brands such as Punt Roma, Scalpers and Women’secret have also begun to operate in the department stores.

Blue Banana will open in Central America with Almacenes Siman

Almacenes Siman plans to make further inroads into the youth segment, aiming to carry brands such as Nude Project, Morrison and Green Coast, owned by El Corte Inglés.

With this landing in Central America, Blue Banana confirms its commitment to the Latin American market. The Madrid-based company already has two stores in Mexico, located in Mexico City and Monterrey, as well as corners in Liverpool department stores.

Blue Banana recently hired veteran Pablo Badía to lead its retail expansion. In recent months, the executive has held the position of director of Celio in Spain. His incorporation came at a key moment for the company, which has intensified its commitment to the physical channel in parallel to the development of its international network.

The company also operates in Mexico and in the multi-brand channel in Uruguay

Founded in 2016 by Nacho Rivera and Juan Fernández-Estrada as a digital brand, Blue Banana has evolved into an omnichannel model with strong physical development. In 2024, the company raised its turnover by 24% to €24 million and expects to reach €33 million by 2025. Currently, the retail channel already accounts for 44% of its sales, compared to 31% from the online channel, 19% generated in El Corte Inglés and 6% from other channels.

The company has also taken firm steps in its internationalization with its own stores in Lisbon and multi-brand presence in Andorra, Uruguay, Portugal and Puerto Rico.