Authentic Brands Group Taps Former L’Oréal Exec as Senior Vice President

Authentic Brands Group strengthens its leadership in Mexico and worldwide. The U.S. company specializing in the management of fashion and accessory brand licenses continues to reshape its leadership, this time with a director for the Mexican market, who will also assume the position of Senior Vice President. 

Victor Alvarino was appointed last September as director of Mexico and senior vice president of Authentic Brands Group. The executive has extensive experience as an external advisor, having worked for cosmetics giant L’Oréal for more than two decades.

A graduate in Business Administration from the Universidad Anáhuac México, Alvarino has also studied marketing and digital business at universities such as ISDI and the Iberoamericana in Mexico City. He also holds an MBA from the University of Miami Herbert Business School.

Alvarino spent most of his professional career at L’Oréal, where he joined in 1998 as product manager for Biotherm. In the cosmetics group he held different positions from area manager to global director of Ralph Lauren Fragrances, his last position.

Authentic Brands Group renewed its global director this year

Throughout his time at L’Oréal, the executive was based in Miami, Mexico, Paris and Madrid, where he was retail director of the luxury products division for more than three years and general manager of the Yves Saint Laurent, Biotherm and Kiehl’s brands for almost two years. In his last position at the head of Ralph Lauren fragrances. Alvarino was based at the cosmetics giant’s New York offices.

His new position at Authentic Brands brings him back to Mexico City to lead the licensing business in the Latin American country. Alvarino has already been involved with local brands such as Mexican eyewear specialist Ben&Frank, for which he was an independent board member for three years. Alvarino is currently an independent board member of Quinio, an industry advisor to Advent and a mentor at Endeavor.

Authentic Brands currently manages more than forty fashion brands such as Nine West, Aéropostale, Reebok, Nautica and Brooks Brothers. Following the joint venture with Saks Global, the U.S. group also manages the licenses of Neiman Marcus, Bergdorf Goodman and Barneys New York, among other luxury brands.

Victor Alvarino has worked at L’Oréal offices in Paris, New York, Miami, Mexico City and Madrid

The company began reshuffling its top management this year following the appointment of a new president in January, with Matt Maddox replacing Nick Woodhouse, who became deputy CEO.

Under the new management, Authentic Brands has reorganized its business through acquisitions, the latest and most relevant of which was the $1.4 billion purchase of Guess, announced last August, which implied the delisting of the U.S. brand.

The group also strengthened its presence in the East with a new headquarters in Shanghai to streamline its business in Asia-Pacific. In recent years, Authentic Brands has doubled its focus on regions with the greatest growth potential, combining global scale with local knowledge.

Founded in 2010, Authentic Brands Group has based its growth on the acquisition of iconic brands that it repositions to adapt them to the new times through strategic licensing. With its portfolio of fifty brands, the group operates in more than 13,000 stores and 400,000 points of sale worldwide.