Back Stage

Sport has marked the pace of fashion during the last ten years, establishing a division line between fashion and sportswear is more complicated today than it was ten years ago.

Part of the Boston Consulting Group since 2014, Javier Seara is one of the co-authors of the Pulse of the Fashion Industry report, that measures the advance of sustainability in the fashion industry and its different systems.

Groups like Hermès, Chanel or Kering took control of its suppliers years ago to face a triple threat: lack of resources, velocity and sustainability.

From Marks&Spencer to Asics, fashion retail giants continue scanning the market on the look for business projects to add to their corporations.

Career, fashion blogger. Fashion lovers, brands, runway shows, magazines, models and designers stopped being watchers to being one more player in the game.

For fashion to move forward in sustainability there is only one method: turn around the system.

The CEO of the optical giant points that the tendency in the sector is the clustering of companies to join forces.

American ecommerce giant has launched a personal shopper service, that combines algorithms and personal stylists to select the best closet pieces for its clients.

Zara, Ynap, Clarks or Burberry are some of the companies that interact with their clients through social media channels, to make customer service, more personalized.

Fashion companies are feeling the pressure because of margin reductions. However, according to McKinsey, they don’t make proper use of technological resources to fix the situation.

Daniel Sánchez is the CEO of Influencity, a data analysis agency for the creation of influencer campaigns.

Italian luxury house was involved in a polemic after the creation of a campaign in the Asian country that involved a Chinese model eating pasta with chopsticks.

Amongst the guidelines that the foundation suggests it’s the traceability to achieve a more ethic product, the elimination of dangerous chemical products or tags with clear instructions.

Consumers’ saturation is one of the factors that has made the relationship between likes and number of followers of an influencer fall almost two percentage points so far this year, according to a report by InfluencerDB.

The robots will be a key factor in the production and will become 8.5% of the global manufacturing force, according to a study made by Oxford Economics.

With a specialized offer, the client is more likely to continue browsing the web and make a larger purchase, according to the Boston Consulting Group in a new report.

The push of Chinese consumption is diluting the power of the Middle East, where Dubai is the only market with a slightly positive trend.

Half of the productive activities will be able to do without the human factor, which will generate a saving of costs and, above all, of time for the retail companies.

The fashion business has accepted the risk and has chosen to renew its image in a similar way to remain relevant.

The American, of Italian origin, is chief digital officer for VF Corporation since 2018. The executive defends that the digitization must cover the entire value chain, from production to the store.

When forming a family, Millennial consumers reproduce their consumption habits also when buying for their children, according to the Millennial Parents report, prepared by Euromonitor.

The consumer market until 2030 will be dominated by single people, which will grow by 45% according to the Future of the Family report, prepared by Euromonitor.

The President of Timberland in Europe, the Middle East and Africa believes that to re-seduce new generations, fashion companies must make a firm commitment to sustainability, given that young people are informed about it on the Internet.

Denim’s industry should drive up its final prices to cover the costs related to the workers’ salary or the environmental impact, according to the report The Hidden Costs of Jeans, made by the Impact Institute and Abn Amro.

The Supreme Court of the United States clarifies that if a company fails, the rights’ licensee can’t be deprive from exploiting the registered brand.

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Modaes Global - Back Stage | Reports and interviews of the protagonists of the fashion business. Articles, analysis and interviews on the key phenomena of the fashion business. - Modaes Global.

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