Back Stage

7% of the consumers affirm that sustainability is the key factor on purchase decision, while the 16% of them focuses on the price to value a product.

Malmsten was the founder of Boo.com, pioneer in fashion’s e-commerce in the nineties decade. The entrepreneur has discussed the main challenges of the industry in the second lecture of Shaking Fashion.

New demands from consumers have transformed big sector’s companies operating mode, in terms of closing acquisition or expand their brand portafolio.

In ten years there will be 38 cities with more than ten million inhabitants, the population will be more urbanite and environmentally conscious, according to the report Understanding the Socioeconomic Drivers of Megatrends prepared by Euromonitor.

Among the most important groups of the sector, Inditex has the largest workforce, which is made up of around 174,400 employees. It is followed by Gap, with 135,000 workers.

If they are implemented in fashion industry, sewbots would be the first great technological transformation in clothing since the sewing machine.

In four days, the company will begin an online challenge in order to create a junior talent team that will work in the company for six months.

This week Chadwick McQueen, son of Steve McQueen has sued Tom Ford for using the name of the actor in his new cardigan line.

Robots also sneak in points of sale to perform tasks such as charging, opening and closing the door, folding clothes, acting as a security agent or answering frequent questions, among others.

Women continue to be a minority in positions of economic power, but last year represented a breakthrough with four new appointments in key positions of international organizations.

That share is the highest since the first edition of the report Women in Business, prepared by Grant Thornton, and the highest increase in history, of five percentage points

The geospatial analysis will be one of the new indicators that will measure the probability of stores in the new digital era, according to the study Perspectives on retail and consumer goods, prepared by Mckinsey.

The game by Epic Games is free, but it has generated billion-euro incomes. It uses a system of micro-transactions through which players pay for purely aesthetic elements.

In the same way that digitalization has had an impact on fashion consumption with the creation of new sales channels, the Internet and new technologies have also introduced new ways to approach the sector.

The German creative contributed to turn an historic brand into a global luxury business, he was who awoke with greater success the sleeping beauty and the only creative director that stood in his post for more than three decades.

Wellness is making its way in the fashion industry, having the concepts techie, eco and recycling as its mark of identity. In this new stage, the consumer must play a proactive role.

Sociologist by training, Mannetti led the establishment of the Italian design school IED in Spain in 2002. At the beginning of this year, the company placed him at the forefront of the country, where he already has two centres, in Barcelona and Madrid.

A report by Accenture shows that technological identities reveal in a more precise and personalized way the profile of each customer.

Last week the Swedish group launched the option to rent furniture to its customers. In fashion, although this model has existed for years, it is not until now when large companies are starting to consider it.

The company also took the case to the European courts after the Dutch footwear company Van Haren started marketing products with the red sole.

For the first time in history most part of the world’s population will be connected to the Internet, according to the report 2018 Digital Consumer Index: Identifying Key Opportunities for Digital Investment, prepared by Euromonitor.

According to a report by Capgemini, three out of four consumers would increase their shopping expenditure and try new products with a satisfactory delivery service, but just 1% would pay the full cost of the shipment.

The seventh edition of the congress once again brings together in Barcelona the top executives of the largest companies in Spanish fashion business.

The average expenditure of the Chinese tourist in Spain stood at 2,563 euros at the end of 2018, compared to 1,052 euros from Germany, one of the main markets of the country, according to data from the National Institute of Statistics.

Responsible for the international expansion of Anthropologie since last July, Ruis points out that it is as difficult to compete with Amazon as with Zara and claims that the only way to do it is standing out.

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Modaes Global - Back Stage | Reports and interviews of the protagonists of the fashion business. Articles, analysis and interviews on the key phenomena of the fashion business. - Modaes Global.

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