Camper Teams Up with Issey Miyake to Explore Luxury Synergies
After its debut on the official calendar on the Paris catwalk, with a CamperLab show in June, the Spanish footwear brand continues its turn towards fashion with a line together with the cult Japanese brand Issey Miyake.
Camper reinforces its positioning strategy and explores new premium design codes through an alliance with the cult Japanese brand Issey Miyake. The Spanish brand will launch Peu Form, a collection resulting from its collaboration with the Japanese brand’s women’s line. The brand, whose creative direction currently lies with designer Achilles Ion Gabriel, has been committed for several years to the collaborative model with niche designers and presents its most creative proposals through the CamperLab concept , with which it has recently paraded in Paris.
Signed by Japanese designer Satoshi Kondo, the joint collection is inspired by the concept of a piece of cloth and the relationship between body and space that characterizes the philosophy of the house. The proposal transfers these values to the world of footwear, reinterpreting Camper’s family of products with organic, enveloping and flexible shapes that adapt to the foot like a second skin.
The line, presented for the upcoming fall-winter 2025 season, includes a convertible mule shoe and an ankle boot with unstructured construction, available in four colors, from the most neutral black to Klein blue and Camper’s iconic red. The models incorporate Italian sourced leather and recycled materials in their composition, reflecting both brands’ commitment to sustainability and everyday functionality. Peu Form will be available from July 15 in Camper stores, selected retail outlets and the Issey Miyake website.
The alliance with Issey Miyake, which became the special guest of the last edition of the Florentine Pitti Uomo fair, joins other strategic collaborations that the Spanish company has promoted in recent years.a Balearic company has promoted in recent years to fuel its repositioning in fashion, such as the proposals with designer Kiko Kostadinov from 2018 or the collection with the Ottolinger brand, from 2022.
This shift was completed with the first participation of CamperLab, the brand’s most experimental line, in the official calendar of the Paris menswear fashion week last June. There, the firm paraded with a collection inspired by distortion as an aesthetic language, in a garage converted into a catwalk on the avenue de la République.
Camper was part of the official calendar of the Paris fashion week last June
This leap onto the catwalk, together with the development of collaborations with leading names in international design, is part of a long-term plan with which Camper seeks to reinforce its aesthetic autonomy and win over new generations of consumers, integrating a contemporary fashion discourse without renouncing its DNA of functional and sustainable footwear.
In this line, coinciding with its fiftieth anniversary this 2025, the company has recently introduced a renewed image and logo in its cutting-edge business, CamperLab.
The Spanish company, which closed 2024 with a turnover of €240 million, 14.3% more than the previous year, currently operates 350 stores in thirty countries. Looking ahead to 2025, the company expects to exceed 375 points of sale with the net opening of 25 new stores, in a year of growth to accompany the expansion of its strategic repositioning.