Puma

Puma was born in 1948 in post-war Germany after a family feud between the brothers Rudolf and Adolf Dassler, founders since the 1920s of what is now Adidas. Rudolf Dassler then created Gebrüder Dassler Schuhfabrik and the Puma brand, which in 1952 launched its first commercial success, the Super Atom soccer boots.

As the German sports gear giant undergoes a significant overhaul, industry giants like Anta, Li Ning, and Asics are reportedly eyeing the company. Its shares have nosedived by 60% year-to-date.

Puma Steps Up in North America: Licenses Underwear Business to Local Partner

The German group has inked a long-term licensing deal with ULAC, previously holding a 49% stake in Puma’s subsidiary that spearheaded the business, managing production and distribution in the region.

Adidas vs Puma: Europe Aim for a Sporting Comeback

While the first is on the offensive, the second is trimming and tweaking. Both have spent recent years indulging in the unpredictable world of fashion, and now they are poised to leverage sports and technical wear to either gain or reclaim market share.

Puma Deepens Decline Over First Nine Months, Announces 900 Job Cuts

The sportswear giant has reported revenues of €5.973 billion and a gross profit of €2.754 billion, both falling short of the figures recorded by the company during the same period last year.

Puma Restructures DTC Operations, Appoints Ronald Reijmers as Global VP

The German conglomerate has restructured its direct-to-consumer units into distinct online and global segments, relieving the former vice president of both. An announcement is expected soon on who will take the helm of the digital division.

Adidas-Puma Merger: A Game-Changer for the Athletic World?

A potential merger could create the largest sneaker portfolio in the market, with the category having become a driving force in sports. Adidas would contribute icons like the Gazelle and Superstar, while Puma would bring the Suede and Speedcat to the table.

Shares in the German sportswear leader Puma surged by more than 15% following the Pinault family’s revelation of their intent to divest their 29% holding.

Having been with Adidas since 2005, the executive now takes on a pivotal role at Puma. Hubert is tasked with managing global sourcing, with additional responsibilities in sustainability, development, and logistics from September onwards.

The German sportswear giant ends the period in the red with a loss of €246.6 million, as previously forecasted. Sales slipped 1% to €4.01 billion during this time.

With a €247 million loss in the second quarter, the German athletic gear group recorded €1.94 billion in sales, reflecting a 2% decrease from the corresponding 2024 timeframe.

The German sportswear brand is set to pay the English club approximately £100 million annually under the new renewal terms, a substantial increase from the previous £65 million. The deal extends through 2035.

Perfiles relacionados

Puma

Anta Eyes Puma: Chinese Sportswear Titan Considers German Acquisition

By Modaes

27 nov 2025 - 07:16

Puma Steps Up in North America: Licenses Underwear Business to Local Partner

By Modaes

12 nov 2025 - 12:42

Adidas vs Puma: Europe Aim for a Sporting Comeback

By Pilar Riaño

4 nov 2025 - 05:00

Puma Deepens Decline Over First Nine Months, Announces 900 Job Cuts

By Modaes

30 oct 2025 - 08:01

Puma Restructures DTC Operations, Appoints Ronald Reijmers as Global VP

By Modaes

24 oct 2025 - 07:28

Adidas-Puma Merger: A Game-Changer for the Athletic World?

By Pilar Riaño

18 sep 2025 - 05:00

Puma Gains Ground on Stock Market as Kering Ownership Rumors Swirl

By Modaes

26 ago 2025 - 06:38

Puma Taps Adidas Veteran Andreas Hubert as New COO

By Modaes

1 ago 2025 - 07:46

Puma Reports €246.6 Million Loss in First Half of FY2025 Amid Challenging Market Conditions

By Modaes

31 jul 2025 - 07:42

Puma Forecasts 2025 Losses Amid Sales Slump and Tariff Challenges

By Modaes

25 jul 2025 - 15:01

Puma Sets New Benchmark with Historic Manchester City Deal

By Modaes

17 jul 2025 - 07:00

Arthur Hoeld

Mergers & Acquisitions

The Leadership Shuffle

Global Fashion Giants

Bernard Arnault

Luca de Meo

Óscar García Maceiras

Nicolas Bos

Richard Dickson

Elliott Hill

Shipping Giant CMA CGM Gears Up for Suez Canal Route Revival

Golden Goose on the Brink of Sale: Permira Fields €2.5 Billion Offer

BasicNet Expands Portfolio: Acquires Sundek to Dive into Beachwear Market

Superdry Joins Argentina Frenzy with Ambitious Five-Store Launch Plan

From Steps to Stories: Exploring Veja’s Production Journey in Brazil

Bangladesh Back in the Sourcing Spotlight: Government Pushes for Union Formation