Anta Eyes Puma: Chinese Sportswear Titan Considers German Acquisition
27 nov 2025 - 07:16
Arthur Hoeld has been Chief Executive Officer of Puma since July 1, 2025, succeeding Arne Freundt. Born in 1969 in Germany, he holds a degree in Business Administration from the University of Augsburg. Hoeld spent over 26 years at adidas, joining in 1998 and holding various leadership positions, including General Manager of the Originals division, Senior Vice President of Brand Strategy & Business Development, Managing Director for Europe, and Chief Sales Officer. He was a member of the Executive Board until October 2024. At Puma, Hoeld is responsible for strategy, marketing, people & organization, corporate communications, and compliance
