Victoria’s Secret to open first full format store in Spain

Victoria’s Secret brings its full offer to the Spanish market. The intimates giant is about to open its first full format store in the country, located at shopping mall Parquesur, owned by Unibail Rodamco.

Until now, Victoria’s Secret operated only its small sized stores in Spain, where it distributes just its accessories and beauty lines. This stores are located mainly at airports or other shopping malls.

In 2017, the company started its expansion in high street with openings in Madrid and Málaga. Italian group Percassi is the distributor of the brand in Spain, Italy and France. The company has just opened its first offices in Spain, where it also operates with brands Lego and Kiko Milano.

L Brands net profit fall 15.1% in the first quarter, while its revenues stayed flat in the period, with a 0.1% rise, reaching 2.6 billion dollars.