Veja Lands in Los Angeles With First Store, Marking Retail Expansion

Veja’s Los Angeles store is now a reality. The store is located on Abbot Kinney Boulevard, one of the only locations in the city where people still walk. The sustainably focused sneaker company has opted for a minimalist space inspired by the Californian coastline with mineral and natural touches that evoke sandy beaches and rocky cliffs.

The Parisian sneaker company has chosen a store that used to be a local fresh milk store, of which it has respected part of the original roof, in its strategy to try to blend in with the neighborhood. To take care of this image, the store includes a shoemaker’s workshop where both vintage pairs of Veja and any other type of footwear are repaired.

As part of its international expansion, the company has just opened its first subsidiary in South Korea to enter the Asian market and has offices in Brazil, the United States and Paris. In the coming months, if everything goes according to plan, Veja will open “many stores, on its own scale,“ explained founder Sébastien Kopp in an interview with Modaes. They will soon open stores in Copenhagen and Sao Paulo.

Veja has two hundred points of sale and plans to open stores in Copenhagen and Sao Paulo in the coming months

Veja is present in a hundred markets, through two hundred points of sale and a dozen of its own stores. The company will continue to operate through its online store and various marketplaces, as well as giving importance to the multi-brand channel and synergies with spaces and brands.

The company has a workforce of more than 200 employees, sold four million pairs of sneakers in the last year and generated a turnover of more than €200 million, according to the latest data shared by management.