Proenza Schouler Appoints Creative Lead Amid Founders’ Shift to Loewe

New change at Proenza Schouler. The American brand created by Jack McCollough and Lazaro Hernandez, who are in charge of design at Loewe since the beginning of the year, signs Rachel Scott as creative director, until now designer of the New Yorker Diotima.

Scott will take the reins as creative director of Proenza Schouler with immediate effect, and her first collection will be fall-winter 2026, to be shown in February 2026. In parallel, the Jamaican designer, who will not be leaving her brand, plans to show her latest collection on September 15th, as part of New York Fashion Week.

Loewe signed the duo from Proenza Schouler last March. “Jack McCollough and Lazaro Hernandez will be responsible for the entire creative side of Loewe’s collections in women’s ready-to-wear, men’s ready-to-wear, leather goods and accessories,“ the Spanish-born fashion house announced in a statement.

Proenza Schouler was looking for a designer since last March, when Loewe signed its founders

Rachel Scott, meanwhile, has worked in various areas of the design process throughout her sixteen-year career in Milan and New York. Founded in 2021, Diotima designs and manufactures between Jamaica and New York, supporting the artisanal communities of Jamaica, the designer’s country of origin.

Proenza Schouler was founded in 2002 in New York, quickly establishing itself in the industry after being awarded the inaugural Council of Fashion Designers of America (Cfda) award in 2004. Since then, the brand has more than 350 stores worldwide.

The company received an investment in 2019 from L Catterton, LVMH’s investment vehicle, with the aim of strengthening its global expansion and boosting its product diversification. Today, the brand has a remarkable network of international points of sale in luxury department stores, in addition to marketing its creations through major high-end ecommerce.