Destination XL and FullBeauty Join Forces, Creating a $1.2 Billion Plus-Size Fashion Leader

FullBeauty Brands, to lead the plus-size segment. The largest U.S. chain specializing in men’s plus-size, Destination XL, has agreed to merge with the ecommerce company FullBeauty Brands, which has a portfolio of brands such as Woman Tithin, KingSize and Roaman’s. The combined company is expected to achieve sales valued at $1.2 billion.

Under the terms of the deal, FullBeauty Brands will merge with a newly formed subsidiary of Destination XL while Destination XL will remain publicly traded. Upon completion of the transaction, FBB shareholders will own 55% of the resulting company, while DXL shareholders will own 45%.

Direct-to-consumer sales will account for 73% of total sales, with DXL’s physical stores accounting for the remaining 27%, as FBB has no physical retail outlets. Both companies expect the merger to be completed during the first half of 2026, and the resulting company to generate sales of approximately $1.2 billion.

Destination XL and FullBeauty Brands will appoint Jim Fogarty as CEO, while Harvey Kanter will leave the company

With the transaction, Destination XL and FullBeauty Brands will restructure their top management. Jim Fogarty, currently CEO of FBB, will take over as CEO of the resulting company, while Harvey Kanter, president and CEO of DXL, will leave the company after the deal closes. The headquarters will remain in Canton, Massachusetts, where DXL is currently located.

Full Beauty emerged in 1901 from the mail-order business of Redcats, owned by PPR (now Kering), and has a wide range of plus-size brands aimed at the baby boom and X generations, including Catherines, WomanWithin, Cuup and Jessica London. Over the past year, the company has embarked on a strategy of acquisition-driven expansion with the aim of controlling the sector in the long term.

In April 2024, the company acquired Dia&Co, another U.S. ecommerce company specializing in this segment. The company, founded in 2015 by Cuban entrepreneur Nadia Boujarwah, distributes garments from brands such as Calvin Klein, O’Neill or Ralph Lauren, among many others. Months earlier, it also took over the operator Eloquii, until then owned by Walmart since 2018, when the chain paid one hundred million dollars for the acquisition.

Destination XL, meanwhile, started in 1976 as a men’s fashion store. In 2002 it bought Casual Male XL, and years later managed to transform itself into the largest seller of men’s plus-size clothing in the United States.