Spanish Industrial Group Nextil Partners With U.S. Firm to Launch Pickleball Brand

The Spanish industrial group Nueva Expresión Textil (Nextil) has set its sights on the United States, where it has signed an agreement with a local partner to launch a new clothing brand. The brand is Goji, designed to dress pickleball players, a popular sport in the United States. The aim is to start with pickleball and then expand into other fashion sectors.

Through its Portuguese subsidiaries Playvest and Sici 93, Nextil will act as designer and manufacturer. “Goji was born from a clear vision: to create a brand that not only performs in sports, but also represents a new way of understanding active fashion,“ explains Jaime Muriel, founder of Goji.

To make the garments, the group will use Greendyes, a “chemical-free, natural-based” dyeing solution it has developed itself. Nextil insists, on the other hand, that the brand has a “clear global vocation” and assures that “there is a strategic plan to diversify into other fashion segments”.

Nextil has “a strategic plan” to diversify with its new brand into other fashion segments

The group’s goal is to design a collection that combines “functionality, aesthetics and sustainability” for a generation that “values both performance and the impact it leaves on the world,“ continues the brand’s founder.

Nextil presented its 2025 roadmap in April, in which it stated that the group expects to double its turnover this year to €60 million. In addition, its main strategy was to boost its international presence.

The textile company expects to reach a gross operating profit (ebitda) of €10 million and to keep its net debt below three times ebitda, after closing 2024 with profits for the first time in a decade. In addition, it expects to be at order intake levels of more than seven million euros per month before the end of this fiscal year.