Lanvin’s Sales Slide: Reports 22% Decline in First Half

Lanvin Group continues to decline. The company closed the first half of 2025 with sales of 133.4 million euros, down 22% compared to the same period of the previous year, in a context of global weakness in luxury and strategic repositioning. The group sustained a gross margin of 53.9% to €71.9 million, following the clearance of inventory from previous seasons and the implementation of an efficiency plan.

By geographies and channels, the group has seen lower wholesale demand in the Europe Middle East and Africa region and caution in China. Despite the decline in sales, Lanvin’s management has maintained its focus on profitability and brand desirability for the second half of the year. The company also noted signs of improvement in the second quarter, with increased retail and ecommerce traction at Lanvin and Sergio Rossi, as well as margin improvement at Wolford.

By brand, St. John showed the greatest resilience, with sales virtually flat at €39.7 million, a decline of 0.8% and gross margin of 68.7%. In North America, its main market, sales grew by 3.8% and the wholesale channel advanced by 11%.

The Wolford lingerie brand reported revenues of €32.9 million, down 22.6%, still affected by the logistical transition of the previous year, but with a significant increase in wholesale to 14%. The gross margin stood at 56.1% and the brand has intensified the optimization of its direct network.

The Lanvin brand was the most affected by the decline in sales in the first half of the year

Lanvin, for its part, suffered the biggest adjustment in a half-year of creative transition. Sales contracted by 42.1% to €27.9 million. The company highlighted the retail performance in Europe, the Middle East and Africa, a reorientation in Asia-Pacific and the recovery of e-commerce in North America following the deployment of the marketplace model.

Finally, Sergio Rossi’s turnover reached €15.3 million, a drop of 24.9%, but the second quarter showed positive signs, with retail up 17% and ecommerce up 10% compared to the first three months of the year. Caruso’s turnover was €17.6 million, down 10.7%.

Compared to the first half of last year, the contraction in gross margin from 57.5% to 53.9% was due to inventory liquidation, lower capacity utilization and mix changes. In parallel, the group has maintained its store adjustment. Lanvin has gone from 37 to 29 points between June 2024 and June 2025; Wolford, from 140 to 97; St. John, from 42 to 35; and Sergio Rossi, from 47 to 37. The goal for the second half of the year is to increase productivity per meter and strengthen flagship stores and strategic locations.

Management has emphasized the importance of brand and product to accelerate the recovery. Designer Peter Copping has debuted at Lanvin with an art deco heritage and menswear proposal; Paul Andrew will present his first collection for Sergio Rossi in the second half of the year. Finally, Wolford will use its 75th anniversary to amplify its flagship products and advance its supply chain transformation.