Fabletics Plans UK Expansion: First Physical Store Arriving in 2026

Fabletics plans to land in London. The sportswear company has advanced that the first opening in the country could come in 2026, with more stores to follow, as advanced by This is Money.

The company, which is part-owned by actress Kate Hudson, was already in the U.K. with a temporary store on London’s Regent Street in November 2021, which was active for more than a year.

The UK is its second largest market, after the United States. Currently her products are only sold on her own website and on Next.

Fabletics counts the UK as its second largest market, behind the US

In 2021, the sportswear company announced that it planned to go public, with a valuation of more than $5 billion. However, the deal did not close.

Globally, Fabletics posted sales of 630 million pounds ($841 million) and aims to reach 750 million ($1,001 million) in two years.

The sports fashion company is part of TechStyle Fashion Group’s portfolio of brands, founded in 2010 as one of the first fast-fashion shoe subscription programs. The company, which until 2016 operated under the name JustFab, acquired Spanish shoe company The Fab Shoes in 2013.

TechStyle Fashion Group entered Europe in 2011 with first offices in Berlin, and it took four more years to enter Spain, in 2015, the same year it started opening physical stores.