Crocs Surges Ahead: Third Quarter Profit Marks a Turnaround from Deficit

Crocs dodges the impact of tariffs in the third quarter and recovers from losses. The U.S. rubber footwear company posted a profit of $145.8 million, 27% less than in the same period last year. However, despite the comparative drop, the company has managed to turn around the red numbers it has been dragging in the first nine months of the year.

Crocs’ situation continues to be critical. In the first nine months of the year it posted a loss of $186.4 million, compared to a profit of $581.2 million in the same period last year, as the company shows in its income statement.

Revenues also decreased slightly in the first nine months of the year and in the third quarter, compared to the same periods of 2024. Through September, the company recorded a turnover of $3.08 billion, a drop of 0.94%, while in the third quarter, Crocs recorded sales of $996.3 million, down 6%.

The Crocs brand continues to be the main source of revenue for the group, which even increased its revenues in the first nine months of the year to $2.55 billion, 1.7% more than in the same period of 2024. In the third quarter, the brand posted sales of $836.2 million, 2.5% less than in the third quarter of last year.

Crocs continues to be the group’s driving force, increasing sales in the first nine months of the year

In the third quarter, direct-to-consumer sales outweighed wholesale sales by more than $100 million, in line with last year’s figures. However, in the first nine months of the year, the wholesale channel posted a higher turnover of $1.30 billion, compared to the 1,251.6 million dollars generated by stores.

The Hey Dude proposition still accounts for a smaller percentage of the group’s revenues, which also posted declines. In the third quarter, Hey Dude generated sales of $160 million, down 21.6% compared to the $104.1 million it posted in the third quarter of last year. For the first nine months of the year, the group’s sales were down 11.9% to $525.6 million.

By market, the group distinguishes between North America (including the United States and Canada) and international markets, with the North American market being the most important in the third quarter, despite an 8.8% drop in turnover to $447.7 million. In the first nine months of 2025, sales fell by 6.5% to $1.27 billion.

The international market has already surpassed the North American market in the first nine months of the year, showing a change in trend compared to 2024. The company has generated $1.28 billion in the rest of the world, $11 million more than in the North American market.

Crocs’ CEO, Andrew Rees, has stated that the results recorded in the third quarter have “exceeded expectations”. However, he notes that the two brands have “greater potential” for growth and that the company continues to “work to regain momentum in the marketplace”. He also adds that in this period it has repurchased 2.4 million shares and repaid $63 million of debt.