Amer Sports Soars on Premium Strategy: Sales Up 23% Through June, Netting $160 Million

Amer Sports is aiming for a record year. The Finnish company, owner of brands such as Arc’teryx, Salomon, Wilson and Atomic, has closed the first six months of the year with record sales and net income, which has multiplied compared to the same period a year ago. From earning $5.1 million last year, Amer Sports closed the half-year with a profit of $160.5 million.

“Amer Sports’ momentum continued in the second quarter as our portfolio of premium technical brands continues to create opportunities and gain share in the sports and outdoor market worldwide,“ said Group CEO James Zheng. Both Arc’teryx and Salomon, in fact, have gradually become some of the brands preferred by consumers.

Along with the rise in profit, the company also increased its turnover during the period, up 23.4%. In total, at the end of the first half (period ending June 30th), Amer Sports sold $2,708.8 million. Gross profit, meanwhile, rose by a further 30.4% to $1,574 million, while the company’s operating profit was $257.9 million, compared with $100.5 million the previous year.

Amer Sports increased its net profit 21 times over the period

By markets, Amer Sports has increased its sales, especially in Asia, witha 42% increase in sales in China, while in Asia Pacific the growth is another 47%. At the end of the first half of the year, turnover stood at 856.2 million and $311.4 million, respectively.

The group maintains America, albeit narrowly, as its main market, where it recorded sales of $860.1 million, 9% more than in the same period a year ago. In Europe, Africa and the Middle East, meanwhile, sales rose by 15% to $593.8 million.

In terms of distribution channels, direct-to-consumer sales rose by 40% at the end of the first six months of the year, to $1,333.5 million. This model is thus getting closer and closer to the group’s turnover through wholesale sales, which in the first half of the year amounted to $1,375.3 million, an 11% increase.

Salomon and Arc’teryx have boosted Amer Sport’s sales

Although the company does not break down its turnover by each of the brands in its portfolio, it did post its biggest increase, of 29%, in the outdoor segment, where Salomon, for example, is categorized, with sales of $916.1 million. In parallel has been the rise in technical apparel, through which Amer Sports has raised sales by another 26% to $1,172.7 million.

In racquet sports, where it operates through Wilson, the company posted sales of $620 million, 11% more than in the first half of 2024. In conjunction with the results presentation, the company announced the departure of Wilson CEO Joe Dudy, who will be replaced by group-wide CFO Andrew Page on an interim basis.