Luxury Takes a Hit: Leading Fashion Brands Experience a 0.83% Valuation Decline

Fashion stumbles in a year marked by the international context. The sector’s most valuable brands swim against the tide and lose value in 2025, according to the latest edition of the Best Global Brands report, which was published this morning by Interbrand. The world’s leading luxury brands see their brand valuations plummet in 2025, which has an impact on the sector as a whole: Gucci is the brand that loses the most value, while Adidas is the one that rises the most.

The sixteen most valuable fashion brands in the world that are part of Best Global Brands will reach a combined valuation of 298.6 billion in 2025, down 0.83% from 301.1 billion twelve months earlier. As in the general ranking, the list of the sixteen fashion brands is characterized by continuity in the names, with only one new entry, that of Uniqlo (controlled by Fast Retailing), which takes over from Jordan (owned by Nike) and capitalizes on its international expansion.

The total value of the 100 brands included in Best Global Brands stands at 3.6 trillion dollars, an increase of 4.4% compared to 2024. Once again this year, Apple consolidates its position as the world’s most valuable brand with $471 billion (down 4%), followed by Microsoft ($388.5 billion, up 10%) and Amazon ($319.9 billion, up 7%).

Louis Vuitton remains the world’s most valuable fashion brand, ranking 12th overall with a 4.91% loss in value (to $48.4 billion), followed by Hermès (down 9.91% to $40.9 billion), Nike (down 2.88% to $33.7 billion) and Chanel (down 8.13% to $30.5 billion).

Louis Vuitton, Hermès and Nike are the top three most valuable fashion brands in 2025 

Thus, the four most valuable brands in the fashion industry will be red in 2025, marked by the international luxury crisis and consumer disaffection, on the one hand, and by Nike’s poor economic situation and loss of positioning, on the other.

In 2025, there is a change in the fashion top five. While in 2024 this position was occupied by Gucci (which fell sharply, losing 35.2% of its value), in 2025 it will be represented by Zara. The chain of the Spanish group Inditex manages to raise its valuation for another year, increasing it by 8.99% to 19.4 billion dollars.

Gucci is the brand that loses the most value, while Adidas is the one that rises most

Japan’s Uniqlo breaks into sixth place. With a valuation of $17.7 billion (unchanged as it is not included in the ranking in 2024), “its international expansion and brand consistency have resulted in a rare retail growth story,“ according to Interbrand.

Unlike Nike, Adidas manages to raise its valuation in 2025, ranking seventh and reaching $17.4 billion, up 12.26%. L’Oréal Paris ($14.7 billion, down 0.68%), H&M ($11.9 billion, down 12.5%) and Gucci ($11.6 billion, down 35.2%) follow in the table and complete the top ten.

From eleventh to sixteenth in the table, luxury once again reigns supreme, although it makes room for large-scale distribution. Cartier, with 11.2 billion and an increase of 5.66%, ranks eleventh, followed by Dior (down 10.58% to 9.3 billion), Prada (9.000 million, up 8.43%), Sephora (7.7 billion, up 6.94%), Tiffany (7.6 billion, up 4.11%) and Pandora (7.6 billion, up 7.04%).