Nike

Nike is the world's largest sports business group. The company that today leads the sports industry on a global scale was founded in the 1960s by Phil Knight and Bill Bowerman. The group currently includes brands such as Jordan and Converse.

As part of a structural shake-up, Craig Williams and Muge Dogan leave the organization, which is dissolving its commercial and technology VP roles. Elliott Hill will now receive direct reports from the heads of China, Europe, North America, and Asia.

From Kardashian to Bieber: The Rise of Celebrity Brands Fuels Billion-Dollar Valuations

The rise of celebrity brands as global enterprises: Harnessing massive followings to elevate market value and draw interest from industry giants. Skims and Rhode lead the charge in this influencer-driven commercial evolution.

Nike Follows Gap and Target’s Lead, Secures Syre Purchase Agreement

The sportswear company secures a groundbreaking agreement with a new-age materials provider, elevating it to top supplier status for recycled polyester, poised for integration into main product ranges.

Leading a charge in local markets, the U.S. athletic giant leverages the Jordan brand in its latest expansion blueprint, aiming to rekindle its connection with the public.

Nike Posts Strong Q1 Sales Despite Sluggish Profitability

Facing heightened tariff challenges, the company forecasts a $1.5 billion impact for the fiscal year. The U.S. conglomerate reports a 30% drop in net profit and a 3.2-point decline in its gross margin.

Nike’s Manufacturing Pivot: Vietnam Rises, China Declines with 11% Fewer Factories

As tariff hikes loom in 2025, the athletic gear titan has been reshaping its sourcing strategy for ten years, expanding its supplier base and minimizing reliance on a few providers.

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Nike: how to remain valuable after a year full of polemics?

The cancellation of Oregon Project after the sentence against coach Alberto Salazar has been the last crisis that the American sportswear company has faced, which, far from being affected by the controversies, has increased its sales and the value of its shares.

The sports titan has filed a lawsuit against Edison Chen, founder of Clot and Juice, and former partner after two decades of collaboration. In 2023, Chen revealed his new alliance with Nike’s major rival: Adidas.

With over sixteen years at the company, Santiago Arredondo takes the lead at Jordan, tasked with driving a return-to-roots strategy to revitalize Nike.

Continuing its executive overhaul, the US-based sports equipment leader has seen CEO Elliott Hill replace eleven of his fifteen direct reports since his appointment.

With declining sales and a disengaged workforce, what has prompted the sports behemoth to falter, and what insights can be gleaned from a brand struggling to connect? This marks the latest chapter in Nike’s ongoing challenges.

With the U.S. fashion industry facing a potential $150 billion tariff wave, major retailers like Gap and Ralph Lauren are strategizing to safeguard their bottom lines amid rising costs.

The U.S. sports group will reduce the weight of China (which accounts for 16% of all footwear it brings to the U.S.) in its sourcing and is applying “surgical” price increases in its local market.

The U.S. group closed the last fiscal year confirming its poor momentum and losing the $50 billion turnover barrier, while awaiting the impact of the new CEO’s roadmap.

The U.S. giant is teaming up with Indian brand NorBlack NorWhite as part of its new offensive in the country. The collaboration fuses sporty functionality and textile tradition with bandhani technique.

Adidas joins a growing list of major retailers who have also taken the decision to close their stores over the coronavirus,

The footwear and accessories company, which was acquired by Apax in 2013, has officialized its initial public offering.

The American sportswear distributor will entrust the command of its operations in the three Spanish-speaking countries to Grupo Axo, while Grupo SBF will take charge of the business in Brazil.

Nike, Gucci, and Adidas power through the ranking by improving their positions, according to the latest edition of the Brand Finance report.

The Swoosh brand, which grows at double-digit rates in the Old Continent, expects to exceed 10,000 million dollars annually in sales and end 2020 with record turnover in the country.

Adidas opens new hub in New York City of more than 45.000 square feet. The space houses office space and showrooms with latest products and collections.

The American sportswear company has ended the second quarter of its fiscal year with a turnover of 10.3 billion dollars, up 10% year-on-year.

The German company has just opened new headquarters in New York after doubling its sales in the market in two years.

The sportswear company, which has already bought Colect and TraceMe this year, has invested in hands-free technology company.

The American sports company has appointed Thasunda Brown Duckett, with the aim of deepening its strategy of physical and online experience.

The American sportswear company was the owner of the brand since 2002, when it acquired it for 95 million dollars (85 million euros).

Parker will become executive chairman and will be replaced by John Donahoe, former Ebay CEO and current chief executive of ServiceNow.

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