Nike

Nike is the world's largest sports business group. The company that today leads the sports industry on a global scale was founded in the 1960s by Phil Knight and Bill Bowerman. The group currently includes brands such as Jordan and Converse.

In efforts to optimize efficiency, the American sportswear giant has downsized its domestic workforce to “streamline operations and enforce greater discipline,“ according to a Reuters report.

Nike Investigates Potential Data Leak Following Cyber Incident

A group of cybercriminals has claimed responsibility for an attack on the sportswear giant, although the company has yet to disclose specifics about the breach involving up to 1.4 terabytes of data.

Nike Revamps Leadership in Europe and Asia to Strengthen Local Ties

In a strategic move, the American sports equipment giant has appointed Spanish executive César García, boasting over 20 years at Nike, to spearhead its operations across Europe, the Middle East, and Africa. Meanwhile, Cathy Sparks is set to head the company’s endeavors in China.

The American fashion and sports equipment giant has offloaded its virtual sneaker offering for an undisclosed sum, with the buyer remaining anonymous. The company is focusing on its core operations.

Nike Investment Soars: Tim Cook Bolsters Portfolio with $3 Million Worth of Shares

In a Strategic Move, Apple’s CEO Increases Stake to $6 Million, Signifying Confidence in Elliott Hill’s Management of Nike.

U.S. giant records $24.147 billion in revenue from June to November, with profits reaching $1.519 billion. Nike maintains its sales momentum, while Converse sees a 30% year-over-year decline.

As part of a structural shake-up, Craig Williams and Muge Dogan leave the organization, which is dissolving its commercial and technology VP roles. Elliott Hill will now receive direct reports from the heads of China, Europe, North America, and Asia.

The rise of celebrity brands as global enterprises: Harnessing massive followings to elevate market value and draw interest from industry giants. Skims and Rhode lead the charge in this influencer-driven commercial evolution.

The sportswear company secures a groundbreaking agreement with a new-age materials provider, elevating it to top supplier status for recycled polyester, poised for integration into main product ranges.

Leading a charge in local markets, the U.S. athletic giant leverages the Jordan brand in its latest expansion blueprint, aiming to rekindle its connection with the public.

Facing heightened tariff challenges, the company forecasts a $1.5 billion impact for the fiscal year. The U.S. conglomerate reports a 30% drop in net profit and a 3.2-point decline in its gross margin.

As tariff hikes loom in 2025, the athletic gear titan has been reshaping its sourcing strategy for ten years, expanding its supplier base and minimizing reliance on a few providers.

The sports titan has filed a lawsuit against Edison Chen, founder of Clot and Juice, and former partner after two decades of collaboration. In 2023, Chen revealed his new alliance with Nike’s major rival: Adidas.

With over sixteen years at the company, Santiago Arredondo takes the lead at Jordan, tasked with driving a return-to-roots strategy to revitalize Nike.

Continuing its executive overhaul, the US-based sports equipment leader has seen CEO Elliott Hill replace eleven of his fifteen direct reports since his appointment.

With declining sales and a disengaged workforce, what has prompted the sports behemoth to falter, and what insights can be gleaned from a brand struggling to connect? This marks the latest chapter in Nike’s ongoing challenges.

With the U.S. fashion industry facing a potential $150 billion tariff wave, major retailers like Gap and Ralph Lauren are strategizing to safeguard their bottom lines amid rising costs.

The U.S. sports group will reduce the weight of China (which accounts for 16% of all footwear it brings to the U.S.) in its sourcing and is applying “surgical” price increases in its local market.

The U.S. group closed the last fiscal year confirming its poor momentum and losing the $50 billion turnover barrier, while awaiting the impact of the new CEO’s roadmap.

The U.S. giant is teaming up with Indian brand NorBlack NorWhite as part of its new offensive in the country. The collaboration fuses sporty functionality and textile tradition with bandhani technique.

Adidas joins a growing list of major retailers who have also taken the decision to close their stores over the coronavirus,

The footwear and accessories company, which was acquired by Apax in 2013, has officialized its initial public offering.

The American sportswear distributor will entrust the command of its operations in the three Spanish-speaking countries to Grupo Axo, while Grupo SBF will take charge of the business in Brazil.

Nike, Gucci, and Adidas power through the ranking by improving their positions, according to the latest edition of the Brand Finance report.

The Swoosh brand, which grows at double-digit rates in the Old Continent, expects to exceed 10,000 million dollars annually in sales and end 2020 with record turnover in the country.

Adidas opens new hub in New York City of more than 45.000 square feet. The space houses office space and showrooms with latest products and collections.

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